Asheesh Malhotra joins Bates CHI&Partners as Mumbai Head
Bates CHI&Partners today announced that Asheesh Malhotra has been appointed, President and Head of Mumbai. Asheesh will report to CEO Srikanth VS. He will work closely with Chief Strategy Officer Sourabh Mishra and Chief Creative Officer Manmohan Anchan (Maac), NCD Sagar Mahabaleshwarkar and other members of the management team, to drive the India growth agenda.
V.S. Srikanth responds: Asheesh is one of the most talented people in our business today. In particular, he shines at growing existing client relationships and winning new business. His appointment is key to our growth agenda, by demonstrating fully our ability to deliver ‘Big Ideas for Ambitious Brands’.
Asheesh comments: Bates CHI&Partners is a true blue new model agency. It breaks the traditional mould of ‘in-house only talent and resources’, and instead practices true collaboration by pulling together the best resources that the world has to offer, especially in the disciplines of digital, social and retail. As a result, we can offer solutions that are designed to break through more quickly, thus saving clients loads of media bucks. Recent interactions with clients have reaffirmed the need for such a nimble and creative agency model.
Asheesh’s experience spans 18 years, including his term with Ogilvy Mumbai from where he moves to Bates CHI&Partners. He worked at Ogilvy from 2009 to 2014. His last position as Senior Vice President saw him leading the business on the largest Unilever portfolio – the Beverages division for South Asia. Besides Unilever, he also led the CASTROL lubricants global hub in India, BP corporate and a clutch of Financial businesses – Bank Of India, SBI Life Insurance and Federal Bank. He is a new business junkie and a significant part of his portfolio is a result of the businesses he had pitched for.
From 2001 to 2009, Asheesh worked at Lowe Mumbai where he headed the Prudential Life Insurance brand since its inception in India. A few years on the business saw him win two Effie silvers (on a hitherto dead serious category like life insurance ), besides contributing in making the brand the number one private life insurer in India for seven years in a row. He also headed the J&J Baby business there.
Asheesh is a visiting faculty at a few institutes as he enjoys interaction with future talent. He also is a trained apple orchadist and many summers of his life have been spent high up in the majestic Himalayas in the Kullu Valley, delicately tending to the the forbidden fruit.