Ashish Williams takes over as MediaCom's Singapore MD

Ashish Williams (pictured) has been elevated to the position of managing director of MediaCom Singapore. According to her LinkedIn post, he succeeds Archana Ram, who has been elevated to global client leader, hydration, for The Coca-Cola Company at WPP. In his new post, Williams will head the Singapore company and expand on the agency’s recent momentum, focusing on people, client solutions, and product development.

Williams has over 22 years of industry expertise and has spent 14 years with MediaCom in regions ranging from China to South Africa. He was previously the CEO of MediaCom South Africa. Under his leadership in South Africa, the agency rose to first position in the market with a rigorous emphasis on ensuring talent and technology strategies which led the way to develop consumer relationships by producing relevant and innovative digital goods, according to a statement from the firm. He formerly worked at HSBC India as an associate vice president of marketing and media.

According to Rupert McPetrie, APAC CEO of MediaCom, Williams is a wonderful leader who has generated fantastic outcomes in many markets over many years, with a track record of taking care of people and client businesses with a very clear vision.
“I am overjoyed that this leadership position has emerged from inside our worldwide organisation. Our “People First, Better Results” approach means that we place people at the centre of our client interactions and create long-term growth opportunities across the network,” he said.
Meanwhile, Williams stated that he is excited to lead the agency’s teams and collaborate with its clients to produce sustainable development and assist its employees thrive. “It is tremendously thrilling to take over as CEO of MediaCom Singapore, which is also the home of our regional headquarters in one of the world’s most vibrant and fast-growing areas,” he added.

Separately, in February of this year, MediaCom appointed regional chief product officer Josh Gallagher to the newly formed position of APAC chief operating officer. The post, according to the agency, was created to provide more senior assistance for the network’s teams as well as better leadership to clients. Furthermore, the decision to create this post by recently appointed APAC CEO Rupert McPetrie underscores the agency’s tremendous growth over the previous year. In his new role, he will be responsible for ensuring that MediaCom maintains its business momentum by scaling the agency’s capabilities, through MediaCom’s distinctive and differentiated offering of Seeing The Bigger Picture, and by consistently delivering for the agency's clients throughout the region.

That same month, Mars reappointed MediaCom to handle worldwide media obligations, in addition to Essence, which handles biddable media. The agreement is valid through the end of 2025. The Coca-Cola Company named WPP as its worldwide marketing network partner in November. OpenX has been tasked with becoming a catalyst for the change of Coca- Cola’s marketing effectiveness and efficiency.

In addition, Bayer merged worldwide media planning and buying with MediaCom in September last year. Bayer has charged the agency with driving the company’s modernised marketing strategy, with best-in-class data and content integration serving as a major driver of business success.