Asia Cup 2022 registers 51% ad volume growth compared to Asia Cup 2016: TAM Sports

TAM Sports, in its analysis of the advertising during the recently concluded Asia Cup 2022 and comparing it with the previous two editions played in 2016 and 2018, has revealed that indexed Ad Volume growth was up by 51% in Asia Cup 2022 over Asia Cup 2016 (T20 format). However, compared to Asia Cup 2018, this year’s edition saw a 35% decline in Ad Volumes.

Not surprisingly, the India-Pakistan matches had the highest percentage share among all Asia Cup matches.

The Top 5 Categories contributed to the overall advertising, ranging from 39% to 49% share during the Asia Cups of 2016, 2018 and 2022, with E-com Gaming topping the charts in Asia Cup 2022, followed by Pan Masala, Perfumes/ Deodorants, Cellular Phones – Smartphones, and Aerated soft drinks. Pan Masala tops the list of advertisers that were present during last few Asia Cups, including the current one.

There were 20+ exclusive categories during Y 2022 over the previous two Asia Cups.

Among the advertisers, Vini Product tops the Asia Cups with T20 Format.

Among the Top 5 Sectors, Services tops the last 3 Asia Cups. The tally of Categories, Advertisers & Brands tops in Asia Cup'22.

Meanwhile, Ad Volumes of Celebrity Endorsed ads grew by 3.8 times in Asia Cup’22 over Asia Cup’16 (T20 Format). Ads endorsed by sportspersons have grown from zero in Asia Cup’16 to 24% in Asia Cup’22.

Ranveer Singh tops among overall Celebrities and Rohit Sharma among Sports Celebrities during Asia Cup’22.