Asian Paints banks on star power for Royale Health Shield campaign
Your home is where your heart is and you always want the best for your beautiful abode. Giving your home and its exquisite walls the best of both a luxurious finish and germ-free walls is what makes Asian Paint’s Royale Health Shield stand apart.
Roping in India’s most loved celebrities Deepika Padukone & Ranbir Kapoor, this brand campaign is a first of its kind. Royale Health Shield is a revolutionary paint with Anti-Bacterial technology. Keeping this in mind, Asian Paints has launched a campaign to establish Royale Health Shield as the Gold Standard for aesthetics & protection for every home.
Conceptualised by Contract India, the ad is directed by renowned director, Vivek Kakkad. The film starts with Ranbir Kapoor renovating his home and is in a dilemma as he is unable to decide which colour to choose for his walls. He decides to call Deepika, known for her impeccable sense of style and design, for advice. She advices him to choose any colour he wishes, provided he chooses a paint that will take care of his health. She suggests him to go for Asian Paints Royale Health Shield, an anti-bacterial paint that will give utmost protection to the walls of his home, keeping germs at bay while simultaneously offering the finest looking walls.
Speaking about the new ad campaign, Amit Syngle, COO, Asian Paints Limited said, “Today’s consumer is more aware and believes in making healthy choices that are safe and hygienic, especially when it comes to their homes. Asian Paints “Royale Health Shield” is one such healthy choice for a consumer to make to ensure their walls are bacteria-free. This revolutionary paint contains Silver Ion Technology, as recommended by the Indian Medical Association (IMA), making it the first such paint brand to receive this distinction.”Speaking on the two most sought after personalities in the new TVC Mr. Syngle said, “We are beyond excited to launch this new film with Deepika Padukone & Ranbir Kapoor. It is for the very first time that they are coming together to launch our brand campaign to advocate the best of what our brand has to offer”.
Sagar Mahabaleshwarkar, Chief Creative Officer, Contract, added here, “The idea was to tell a story of a paint that cares for you through two friends who care for each other. While the intention was emotional, the tonality was playful. Achieving this fine balance wouldn’t have been easy otherwise, but we had two powerhouse actors in Deepika and Ranbir. And the result is evident in their performances.”