Asian Paints sends an emotional message on the theme “No Place Like Home"

Asian Paints has unveiled their social media campaign, “No Place Like Home”, a series of videos that explores the idea of a home and what makes this space meaningful.

Conceptualized by Gozoop, the campaign sets out a narrative that uses different points of view to highlight how the home isn’t just a chaar-diwaari, it is a space that contains love, laughter, joy and memories. It is witness to our struggles, hopes, and despair. It is freedom, it is peace and it is safety. There truly is no place like home.

Using two unique characters, Harsh a travel photographer and Meha a work-from-home copywriter, the campaign relates the home to the every man. Their stories become metaphors for the ways we relate to the spaces we love and live in.

In 'Chaar Diwari' Harsh reminisces about all the little things that he misses about his home when he is away on assignment. He contrasts the beauty of the world outside with references to landmarks and natural wonders to the joys of the simple moments that blossom within the four walls.

Youtube Link: https://youtu.be/4sD9g5C2dvk

'Jaha Khwab Rehte Hai' is a poetic exploration of the home as a space where dreams take flight. Narrated by Meha, the film positions the home as a safe space, that loves and nurtures as well as a space that inspires, creativity, love and life itself.

Youtube Link: https://youtu.be/CO3i7-1r7Gs

These videos showcase how in our constantly evolving world the home emerges as our only is constant and there is #NoPlaceLikeHome.