ASICS promotes the 'Joy of Running' with awareness initiative

Japanese sportswear brand, ASICS has launched a marketing initiative called the “Joy of Running”. The digital film showcases people from all walks of life sharing their reasons for running. On the back of the initiative, the brand has announced their association with the upcoming TCS World 10K Run 2019 as their official ‘Sports Goods Partner’.

ASICS has inked such deals in the past. One such deal is their 10-year association as the ‘Sports Goods Partner’ for the TATA Mumbai Marathon. Such partnerships are integral to the brand as it builds its image as synonymous with sports and fitness in our country.

Everyone’s got a reason to hit the tracks early in the morning. Whatever be the reason, the joy one feels with each step is exhilarating.
Join the ASICS Running Club in your city and prepare for the @TCSWorld10K. #TCSW10K #ASICSIN #WinTheLongRun #ASICS #IMoveMe #JoyofRunning pic.twitter.com/8V46oX9XE1

— ASICS India (@ASICS_India) May 1, 2019

Both in India and abroad the brand has signed lucrative sponsorship deals with legends in the sports world such as Andres Iniesta and Indian fast bowlers Jasprit Bumrah and Bhuvaneshwar Kumar. In 2018, the brand signed World Rank 1 in Tennis, Novak Djokovic as their global brand ambassador.

The brand has launched a social media awareness campaign to promote the event.

Start with a disciplined warm up and stretching regime to ace your @TCSWorld10K run. Let your body feel relaxed before the final day. #ASICSIN #ASICS #TCSW10K #WinTheLongRun #IMoveMe pic.twitter.com/J19kzQM384

— ASICS India (@ASICS_India) May 16, 2019

Commenting on this initiative Rajat Khurana, Managing Director, ASICS India says, “ASICS is synonyms to running, and it is our constant endeavor at ASICS to present technologically advanced products for our consumers in footwear and apparel that help runners in achieving their goals efficiently. As global leaders in running, ASICS has been a constant partner for runners across the globe. We are delighted to announce a three-year association with TCS World 10K in Bengaluru as the official “Sports Good Partner”. Through this association, we wish to keep enabling athletes and amateur runners to push themselves in achieving new goals and help enhance the overall running culture.”

The 12^th Edition of the TCS 10K Marathon will be held on Sunday, May 19 2019. The marathon will attract elite and amateur runners from around the globe.