Askme appoints J. Walter Thompson as its creative agency

Askme, India’s leading consumer digital platform today announced the appointment of J. Walter Thompson as its creative agency to help the brand further strengthen its emerging leadership in the Indian digital platform & eCommerce space.

India’s first integrated platform that provides local merchants, search, deals, classified & commerce, all packed in one app as Askme launched last year in July with Ranbir Kapoor has already witnessed about 10M downloads, 10,000 new paid advertisers a month and 4 lac online transactions a month through Askme Bazaar within 7 months of its launch. Initially for one year, this contract will entitle J. Walter Thompson for all the creative & digital duties of Askme including Askme Bazaar & Askme Freeads.

Askme had called for a multi-agency pitch where several well-known agencies participated over 3 months. J. Walter Thompson was entrusted with creative duties for next marketing campaign basis the creative ideas presented to the team. With ATL and Digital marketing spends of 350 Cr, J. Walter Thompson has been appointed Creative agency on record for Askme and Askme Bazaar.

Commenting on the tie-up, Manav Sethi, Group Head, Marketing and Digital Products, Getit Infomedia said, "We launched ASKME brand last year and have witnessed significant consumer uptake and others in app & digital ecosystem following the suite in trying to launch similar integrated services across search, deals, classified & commerce. We remain focused on our growth story and have been continuously working towards developing an enriching platform for end users and SMEs. We are confident that creative team at J. Walter Thompson India will help position Askme brand as a destination of choice across our target consumers in this already cluttered market.”

Sanjeev Bhargava, Managing Partner, J. Walter Thompson, Delhi on winning the account says,“ J. Walter Thompson has a tremendous track record of creating brand value through advertising that catches the imagination of the people. In the e-commerce space, we are excited to partner with a brand on its journey to success and leadership in the face of intense competition. We are happy to be selected for our demonstrated prowess in strategic thinking and creative abilities that bested some worthy competitors. And we hope to live up to and exceed the expectations of leadership at Getit Infomedia."

Askme is an evolving “new age consumer internet brand” and has a wide portfolio of cutting edge consumer features (from local search, classifieds, deals and commerce) catering to SME’s needs for incremental business and consumer’s need for local information available on click or a call. Askme is also building high transaction and consumption led verticals across fashion, wellness, education, travel, and food with a unique advantage of local contextual commerce while consuming content across blogs, images, articles & videos. Askme also launched a similar platform in Malaysia and is looking at launching in more countries across South Asia & South East Asia.