Astral Ltd associates with Chennai Super Kings, Gujarat Titans & Mumbai Indians
Astral Limited (Astral; erstwhile Astral Poly Technik Ltd, Astral; part of the Astral group) today said that it has associated with three marquee teams – Chennai Super Kings, Gujarat Titans and Mumbai Indians. While the company will be the Official sponsor of the four-time champions Chennai Super Kings, it will act as an Associate Sponsor for the new team from Gujarat- Gujarat Titans and five-time champions Mumbai Indians.
Astral has been at the forefront of partnerships, collaborations and sponsorship deals across various gamut of sporting events in the country including teams in the previous seasons of the T20 league, teams in the Pro-Kabbadi League and is focused on developing an ecosystem for nurturing and stimulating young talent across the country.
Astral brand resonates with reliability, trust-worthiness and Bharosa. In its first season in the League, the newly formed Gujarat Titans along with resounding reliable brands such as Chennai Super Kings and Mumbai Indians fit right into the overall brand value and promise of what Astral stands for today.
Commenting on the partnership, Mr. Kairav Engineer, VP Business Development, said, “We are quite thrilled to be associated with CSK, Mumbai Indians & Gujarat Titans. Astral at its core is a very dynamic and reliable brand and we wanted those attributes to be reflected in our associations and partnerships.”
“We have always strived to marry Business and sports in larger scheme of things. Cricket and Bollywood are two important aspects of our culture. This homegrown league is one of the largest and most celebrated sporting festivals in India. We wanted Astral to be a part of every Indian’s journey, and since this league is one of the most viewed sporting events, it was a perfect platform.” he added
The much anticipated T20 League commences from 26th March, 2022 and will be played in Mumbai and Pune. After the government’s relaxation of Covid-19 restrictions, this year’s tournament packs a lot of potential and promise for the spectators and teams alike.