Astrum’s Ashwani Singla inducted into PCRI Hall of Fame
Public Relations Council of India (PRCI) inducted Ashwani Singla, Founding Managing Partner of Astrum, into its Hall of Fame at its 11th Global Conclave held in Bangalore from March 3-5, 2017. Singla is also former Asia MD of Penn Schoen Berland, and CEO of Genesis Burson-Marsteller.
On his induction into the PRCI Hall of Fame, Ashwani said, “I am grateful to the members of the PRCI for this rare honour. This recognition really belongs to my outstanding colleagues, clients, friends and my family; it is their faith and belief in me that has led to this recognition.”
MB Jayaram, President, PRCI, commented, “Ashwani has played a stellar role in shaping the course of the industry over the last two decades, his professionalism and his continuing focus in developing the next generation of practices has contributed to the respect and trust he enjoys with clients and colleagues.”
Astrum is touted as India’s first specialist reputation management advisory that uses science to understand and shape public opinion. In his two decades of experience in industry, Singla has donned the role of a trusted advisor and strategist for both the C-Suite and political leaders. He was the campaign strategist for the campaign committee of the Bharatiya Janata Party (BJP) during the 2014 General Elections in India, and continues to work closely with the leadership on the ongoing election strategies.