ASUS launches a ‘Colors of a Billion’ Campaign
Asus India has initiated a ‘Colors of a Billion’ campaign to celebrate and honor the wide cultural diversity of India. Each region and part of the country expresses itself with myriad colours that it resonates with, just like the styles of Madhubani painting, block printing, warli folk painting and tanjore art, all come with their own color palettes. It's millions of colors coming from a culture of a billion people and OLED screen in Asus’s laptop range is perfectly equipped with a colour gamut as wide as India’s diversity to capture the colourful heritage, traditions and lifestyle of the nation, where the past can meet the future to make it a #BrighterNewWorld.
Abode for Content Creators:
Colors of a Billion Campaign is a humble abode for all content creators. Asus has collaborated with various artists from different parts of the country, such as Alicia Souza, Param Sahib, Neha Doodles, Ayush Kalra, Studio Joyeeta and Vimal Chandran amongst others. The artists will create their own version of art for the #ColoursofaBillion theme to depict the colors of India in their unique style on Asus ZenBook Flip S. These art works will be showcased on Asus’s social media handles. Since everyone has their own depiction of India’s culture, Asus invites users to participate in the campaign by creating illustrations and art that they think are the true colors of India in the #BrighterNewWorld.
Commenting on the campaign, Paramjeet Singh Mehta, Head of Marketing, Asus India said “India has a rich heritage of art and culture where region specific color themes make it even more diverse with an element of individuality. Our Colors of a Billion campaign aims at celebrating this legacy by empowering people to come together and paint their own depiction of #BrighterNewWorld with Asus ZenBook flip S, which brings out colours to life through its immersive OLED display.”
Participation & Microsite:
To bring the colors of a billion together and to celebrate their unique portraits, Asus will be creating a microsite called #BrighterNewWorld Gallery, where the brand will host an exhibition to display all the artworks that will be complimented by a write-up describing what led to the inception of the idea along with behind the scene stories. To add to the joy, users will be able to share the artwork on their social media pages and download them to use as wall papers. Colors of a Billion Campaign is designed to showcase the unity in diversity existing in India, hence ASUS & the artists encourage everyone to create something unique and upload the artwork in the microsite. A lucky winner basis popularity stands the chance to win an OLED Zenbook Flip S.
Asus ZenBook Flip S not only boost productivity and creativity but also empowers the user to achieve their goals and unleash their creative self. Equipped with a 4K UHD NanoEdge OLED HDR display, ZenBook Flip S delivers bright enhanced visuals with ultra-vivid PANTONE® Validated color accuracy, making its immersive slim-bezel design a superb all-rounder.
This Holi, Asus aims at bringing the colourful experience of immersive display in everyone’s life by celebrating the unity in diversity, the power of one.