At Mindshare, we are making our skill sets extremely diverse: Amin Lakhani

Mindshare took home the Technology and Mobile Specialist Agency of the Year titles on day two of the One Show Abby at Goafest 2023. In the Technology Abbys, Mindshare won a Gold, two Silvers and a Bronze adding up to 24 points. In the Mobile Abbys, Mindshare won a Gold and two Silvers to net 20 points.

In conversation with Adgully, Amin Lakhani, Chief Executive for South Asia, Mindshare, speaks about Mindshare’s strong show at the ABBY One Show Awards 2023; winning Maruti’s mandate; collaborating with creative agencies, and much more.

“All of this is thanks to our transformation agenda that we have been trying to drive over the last year and a half. We are building additional skill sets within our teams, so specialists from the technology side, specialists from content side, specialists from data, analytics, performance marketing, e-commerce, these are the capabilities that we are bringing and making our skill sets extremely diverse.”

On why they are doing this, he explained, “We believe consumers significantly move the needle and are deeply engaging with the digital side of media like they are spending more time, they are adopting, they are using more data, they are watching more content they are also transacting and they are also fulfilling and participating in that digital acceleration of the country. That is how we planned and, therefore, the win was actually a testimony to the team’s collective efforts.”

These are edited excerpts of the special interaction with Amin Lakhani. For the entire conversation, watch below:

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