Auburn Digital Solutions bags Snapdeal’s Digital Media Buying Duties
Auburn Digital Solutions, has recently been appointed as the digital media buying agency for Snapdeal, India's leading online marketplace. The account was won following a direct pitch and will be handled out of the agency’s Mumbai’s office. This win adds to the growing kitty of Auburn’s clients in India.
As per the deal, Auburn will manage Snapdeal’s digital media buying which includes managing spends across Google Display, Youtube, Programmatic and many other platforms. The agency will allocate it’s team of digital experts across offices in Delhi, Mumbai, and Kolkata and will support Snapdeal in managing efficient buying on media.
“We are excited to bring on board Auburn. Auburn’s strength in planning and buying, especially on the ad-tech platforms, is strategic to build funnel from brand awareness to sales and customer retention,” said Snapdeal spokesperson.
Ashish Tripathi, Co-Founder, Auburn Solutions said, “We are fortunate to work with one of the leading brands in e-commerce. We endeavour to make the best of the opportunity by putting in all efforts to make this a success. With our team expertise and capabilities in the e-commerce segment, we hope to do exciting and innovative work to help Snapdeal strengthen its brand and business.”
Earlier this year, Snapdeal appointed for its social media duties and SVG Media for affiliate marketing.