August turns more astonishing with slew of originals
The OTT (over-the-top) space has been gaining rapid momentum and the entry of new players has intensified the competition. With this, OTT players are now seeing an increase in viewership and subscriptions.
Given the good traction for Original content on OTT platforms, there are more frequent new releases seen, with the shows increasingly spanning diverse genres – thriller, romance, comedy, drama, action, biopics and even food-related shows.
Adgully takes a look at some of the shows that hit the digital screens in August 2018, with more to follow…
After collaborating with many big names, ALTBalaji is now working with yet another popular writer-director Habib Faisal for its next offering ‘Home’ which is based on Campa Cola case. The series revolves the story of a family struggling to fight for their home stuck into the corrupt hands of the builders. Habib Faisal is the first director to present a story on the digital platform of a middle-class family inspired from real incidents. HOME stars mavens like Annu Kapoor, Supriya Pilgaonkar, Amol Parashar and Parikshit Sahani is sure to resonate with every Indian who dreams to have their own shelter.
Home's trailer will be live from 16th August. The 12 episode show will be streaming on the ALTBalaji app and the website from 29th August.
Hungama has recently announced the launch of its second original show, ‘Hankaar’. The show introduces us to five individuals, seemingly unrelated to each other, from different strata of society, each trying to realize the big city dream and make their life better. The show takes a sweeping look at the sordid activities that happen in every metropolis. In the process, it brings to life a sprawling tale that features multiple characters with each of them unknowingly playing a crucial part in a story written by someone else.
Hankaar takes the viewers on a gripping journey through the underbelly of Mumbai and gives a new dimension to the city, presenting it in a manner not seen before.
ZEE5 has announced the launch of AranyaDeb, its first Bengali Original that went live on August 10. Directed by Debasish Sen Sharma with a stellar star cast in lead roles - actor Jisshu Sengupta and radio presenter Mir Afsar Ali, the movie represents two Diasporas of modern times. The narrative moves through four different timelines: early 80’s, mid 90’s, present day and 20 years later. It traces the journey of two friends and their pursuit to find the real superhero within them and around. The movie will be dubbed in Hindi, Marathi, Tamil, Telugu, and Malayalam as well. Viewers will also be able to stream the melodious songs of the movie.
‘Banned’ is Viu’s upcoming comedy musical drama series which includes some of the music industry’s biggest names coming together to form melodious tracks. The quality of music is top notch and has an essence of rebel and youth-filled emotions. Shellee Singh Sodhi has written songs for this series. The show will go live from August 24, 2018.
The Good Vibes
The Good Vibes’ is a one of a kind creative collaboration between Legrand, the innovative electrical brand and SonyLIV. Produced by LIQVD ASIA- a new-age communications company and Bohemian Films, the web-series brings together two brands that command a strong consumer connect with their respective offerings. Legrand’s creative partnership with SonyLIV and its seamless fit in storytelling without being intrusive makes it a suitable offering. Through this association, Legrand plans to reach out to the larger captive audience of SonyLIV.
Yeh Meri Family
Yeh Meri Family’ is the story based in Jaipur involving a 5-member family comprising parents and 3 kids. A story about modern upbringing and family bond, it is narrated from the perspective of their 11-year-old son. Starring TV actress Mona Singh and Akarsh Khurana, this show aims to strike a chord with audiences across age groups. RED FM, India’s leading FM radio network came on board as the official radio partner for TVF’s new show.
Ready 2 Mingle
‘Ready 2 Mingle’ is a series about ‘everyday relationships’ of millennials and the constant search to find their true love. The focus of ‘Ready 2 Mingle’ are the modern-day love gurus, Myra and Nirav, who through their exceptional talent of hosting the perfect singles parties, unite those in search of true love. But soon, enough, they start to lose grip on love in their own lives. The show deals with issues that each one of us face in our lives at some point but there is ample amount of fun and frolic that keeps it engaging and breezy. This is the second original series from The Zoom Studios after the successful stint with The Reunion.