Automobile and QSR brands face backlash on Twitter over Cross border posts

Social media was once again a battleground for the brands. This time it was for Kashmir Solidarity Day. Since 2004, Pakistan has commemorated Kashmir Solidarity Day as a national holiday.

On 'Kashmir Solidarity Day,' the operations of quick service store chains in Pakistan displayed posters expressing support (February 5). Following in the footsteps of carmakers Hyundai and Kia, Twitter users have turned their attention to fast food giants Pizza Hut and KFC.

Both restaurants' posts were seen and received reaction on Twitter, prompting Pizza Hut and KFC to remove their respective posts. While Pizza Hut has yet to respond to the social media gaffe, KFC issued a statement on Twitter apologising for the message shared via its Pakistani social media accounts.

A series of clarifications and apologies have been also done by the brands who suffered backlashes in India due to the tweets.


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