Avian Media bags McDonald’s communications mandate for West & South India

Avian Media has won McDonald’s communications mandate for South and West India. The agency will represent Westlife Development, the owner of the master franchisee for McDonald’s in that region.

Avian has been tasked with enhancing the brand’s reputation and cementing consumers trust in McDonald’s by focusing on the brand’s ambition of ‘Good food, good people, and good neighbour’. The agency will develop and amplify key strategic messages to craft a unified narrative for the company to position brand McDonald’s as a thought leader in the QSR space, as well as increase the media’s affinity with the brand. The agency will also be responsible for building a comprehensive content strategy for the brand.

Commenting on the win, Nitin Mantri, CEO, Avian Media, said, “We are excited to add value to one of the most renowned brands in the world. This win will strengthen our food and beverage portfolio. Our integrated communication programme for McDonald’s will be a mix of public relations and advocacy.”