Avian Media bags PR mandate for South African Tourism

South African Tourism, the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, has recently appointed Avian Media, a specialist communications consultancy, as their public relations agency. This prestigious account win will compliment accounts like IATA and Yatra.com that the agency already services.

Avian Media through various PR tools will aid South African Tourism to market South Africa's scenic beauty, diverse wildlife, kaleidoscope of cultures and heritages, sport and adventure opportunities, eco-tourism and conference facilities. In addition, the team will support the communications mandate for workshops for South African vendors and their counterparts in India as well as consumer promotions to reach out to the target groups that are inclined to explore South Africa.

Says Evelyn Mahlaba, Regional Director: Asia, Australia and Americas, South African Tourism, "We were looking for a public relations partner with expertise and a deep understanding of the travel and tourism sector and who could support us strategically to meet our business goals. The pitch presentation made by Avian Media was in line with our communication approach and a good feedback on the agency from our peers in the industry supplemented our decision to engage them as our agency. We look forward to Avian Media's strong commitment to delivery and their innovative approach in planning and executing successful campaigns."

Commenting on the client win, Nitin Mantri, CEO, Avian Media said, "We are pleased that South African Tourism has chosen Avian Media as their Public Relations partner to look after their Indian mandate. Our existing expertise in the travel and tourism vertical will help us deliver a strong campaign. The team is committed to surpass their expectation and is geared for long and successful association."

The new client will help Avian Media further augment its diverse client portfolio which spans across sectors such as Travel & Tourism, Aviation, Defence, Auto, Infrastructure, Finance, Sports, Lifestyle, Hospitality and Community Development. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years.