Avoid being careless says new PSA by Ogilvy Delhi

Ogilvy Delhi has launched another film as part of its #KaanoParZimmedari campaign. The film shows that no matter the nature of the work that you are setting out to do, if you plan to step outside your home, you should always wear a mask. In essence, the film asks us not to be careless about Covid-19.

The film is being promoted on digital media by film personalities Ajay Devgn and Amitabh Bachchan. Both have been a part of the Government campaigns to raise awareness about Covid-19 related precautionary measures and the Arogya Setu app. They are collaborating with Ogilvy pro bono for this initiative.

Ogilvy is notably creating these small films for the public good and not for any client. They are sharing the films with prominent media personalities for consideration. This film has been organically picked up by various news media channels and given air space so that the public may view them.  

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