Award Winning show #FridaysWithAlexa returns with a Season 2

Friday’s with Alexa, a popular show on AmazonAlexaIndia’s official Instagram handle, is back with its second season. Peppered with jokes and fun banter, it features a host and a guest who talk about their smart home experience with Alexa, often also straying into fun-filled conversations about their lives. The show is live, and has been recognised as an award-winning marketing campaign to educate customers about the Alexa features and skills.. 

Launched in 2021, the show was watched by an average of 235K LIVE viewers engaging with celebrity guests like the sensational Mira Kapoor, magnetic singer Arjun Kanungo, Chef Ranveer Brar, Roadies heartthrob Ranvijay, stand-up comedians like Kenny Sebastian, and more. The show also bagged three DIGIES Awards 2021 for “Best use of Real-Time Video”, “Best Brand Awareness Campaign”, “Best Influencer Marketing Campaign” and was also recognised at IAMAI Digital Awards 2022 for “Best use of Real Time Screening”. Check out highlights of season one of #FridaysWithAlexa here: https://vimeo.com/681704582/4baa8cce5c.

Episode one of the second season premiered with internet rap sensation, Baba Sehgal along with the show host Hoezaay who had a blast interacting with Alexa live. The brand  is all set to air its second episode on April 15, at 7 PM, with Mrunal Thakur, the Bollywood sensation starring in the upcoming movie Jersey. Along with entertainment, #FridayswithAlexa also highlights unique features and personality of Alexa.

The show also gives an opportunity for viewers to join Instagram live with the guests. All they have to do is comment on the Friday’s with Alexa contest post with a question they would like to ask the next guest. One lucky winner is chosen to join the live show, and another gets a chance to win a smart home combo that includes an Amazon Echo Dot along with a Smart bulb. This further builds consideration for Alexa’s smart home capabilities as well as the simplicity of voice commands.