AXN brings out the sixth edition of AXN Action Awards

Maine ek baar commitment kar di / dhai kilo kaa haath, these dialogues bring back memories of a genre of entertainment that is close to our hearts since the time we were little children. From the angry young man to the chiseled new age superhuman, Action heroes are who young boys wish to grow up to be and young girls dream about. Think about it ! What comes to mind when you recall your favourite Bollywood Films ? Tezaab? Sholay? Don? Khalnayak? Wanted? Dhoom? What's common about each one of these blockbusters- ACTION!!!

And if some of you thought action was fading away, think again! The last major hit bollywood offering was the Dabbang cop Chulbul Pande and Robot. Action as a genre will only grow more stringer with the sequel to these and the upcoming Shahrukh Khan starrer- DON 2. So, if there ever was a great time to vote for India's action hero, it is now as AXN brings back the punching genre with AXN Action Awards, for anyone and everyone who loves action!

Says Rohit Bhandari, SVP, AXN and Animax, "Action as a genre has seen an amazing evolution in India. While there was a short phase where most directors were shying away from directing action films, the genre has returned in all its glory connecting majorly with the masses. AXN Action Awards, gives the genre its due credit which otherwise gets lost in the clutter of appreciation for the very serious intelligent cinema. The genre needs equal if not more creativity, planning and guts to execute and AXN Action Awards recognizes and appreciates the same. AXN Action Awards also provides you your dose of adrenaline as you choose and vote for your favorite Action Stars of 2011."

AXN Action Awards is known to be one of the largest platforms for appreciating the work of Action Heroes' and is a People's Choice Award. Watch out for the power packed nominees and a very glamorous host. Stay tuned as we take the action to the next level for you only on AXN.