AXN India associates with Social to expand its consumer connect with 'Californication'
It’s time to groove with AXN for a Californication time, at a destination of wild fun. AXN, India’s destination for thrilling English entertainment, has joined hands with the happening party hotspot – Social as a Hangout Partner, to promote the American comedy-drama television series ‘Californication’. Celebration is on at the 5 outlets of Social across Delhi, Mumbai & Bangalore incorporating the theme ‘Californication’ and the principal character Hank Moody.
The character, Hank Moody is known for being carefree and a complete party animal. Carrying forward his typical traits, ‘Social’ will incorporate his characteristics with promos of his lifestyle playing in their outlets and also contests on social media. Winners will also stand a chance to win some exclusive Moody-merchandise from AXN.
The show has a perfect brand fit with the outlet. The party goer’s life resonates with Hank Moody’s lifestyle and hence Social was the apt hotspot for this association with AXN.
So head to Social all this month to enjoy and live it up Hank Moody style!
Catch Californication every Monday to Friday at 11pm only on AXN.