AXN secures top spot in 2012 marketing event awards

It was a great moment for AXN when they were awarded a silver award at the 2012 Marketing Events Awards in the Best PR/Guerilla Marketing Stunt category for Cyril’s Family Vacation (Hawaii Edition). The award ceremony that took place on 25th November, 2012 in Singapore boasted of an impressive line-up of judges.

Up against stiff competition, it is heartening that the promotional efforts for the show which centered heavily around PR and the guerilla marketing stunts (Cyril hanging from the lamp post) in Kuala Lumpur and Mumbai have been recognized. In total the campaign generated US$4.7+m in press value across 302 different media including 24 TV shows, 7 radio shows , 99 print media and 172 articles on line, 30 video uploads, 500,000+ video views and over a million reach on FB updates and buzz. Cyril had visited India earlier this year in June and had performed an outdoor stunt to showcase his illusions at Carter Road, Bandra.

The Marketing Events Awards recognize and honor the very best of Asia's event marketing, management and planning industry. It is the event for event marketers and planners – giving praise to creative excellence, strategic marketing, and operational precision. Winners of the Marketing Events Awards represent the best in the business.

Some of the categories in the awards were: Best Consistency in Branding, Best Consumer Event, Best Digital Integration, Best Event For Press/Media to name a few.