Ayushmann Khurrana whistles his way to present the Titan Eye+ advertisement
Titan Eye+ releases its latest campaign on TV with brand ambassador Ayushmann Khurrana presenting a refreshing take on the signature Titan music while showcasing the advantages of Titan Eye+ over others.
Titan Eye+ is the ‘Expert Who Cares’ and its launch campaign earlier this year urged consumers to ask the right questions while purchasing spectacles. In its sequel, it presents three compelling reasons to choose Titan Eye+ which deliver value for money to consumer.
First and foremost, expert eyecare through a comprehensive 20-step eye test by a qualified optometrist – a practice uncommon in the industry. Secondly, a choice of over 1000+ award-winning spectacles and sunglasses. Last but not the least, extraordinary customer service that’s trusted by over half a million consumers rating 4.9 / 5 on Google. All this, at an affordable price, starting Rs. 999.
Conceptualised by Ogilvy, the ad takes an exceptional creative route, it is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages. As music is the universal language, characters communicate with each other using the popular and recognized Titan Music in whistles as Ayushmann Khurrana effortlessly provides a walkthrough of the experience at Titan Eye+.
Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said, “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious.
Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 - making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”
Puneet Kapoor, Chief Creative Officer, Ogilvy South said, “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”
Not losing out on style, Titan Eye+ offers a choice of 1000+ designs across 40+ brands including internationally acclaimed products Titan Signature and Titan EyeX. Its unique 20- step eye test is conducted only by qualified optometrists to enable consumers to purchase eyewear that is best suited to their needs. Since inception, the brand has been a pioneer in the category through its open-browse format and standard pricing across all stores and continues to do the same this time with its effort to change the consumer narrative while shopping.