B'lue Orange Lime to hit the Indian market this summer!
Danone Narang Beverages, a joint venture between French Group Danone and Indian business house Narang Group has launched an innovative flavour of the acclaimed beverage, “B’lue Orange Lime”. It was formulated by the Danone R & D lab based in Asia & Danone global office. After the phenomenal success of B’lue’s Apple, Peach and Guava flavour, the new zesty Orange Lime flavour will be one of its kind and only concoction available in the still water and carbonated soft drink category in India. Breaking the clutter in the market, drinking the new B’lue Orange Lime will help uplift the mood of consumers this summer as the temperature soar in most parts of the country.
B’lue, a delicious restoration drink, opened a new segment in the Indian Ready to drink beverage segment with the launch of its three delicious fruit flavours of Apple, Peach and Guava available in 500ml pet bottle. The new B’lue Orange Lime flavour adds to this bouquet of flavours.
Speaking on this occasion, Tarun Arora, Country Head, Danone-Narang Beverages said, “We are very excited to launch this unique flavour for our consumers who have accepted B’lue with open arms as we introduced our first three flavours last year. B’lue Orange Lime has been developed from in-depth market research and study of consumer preferences which gives us great confidence that the product will meet the demand of a rare fruit flavour combination in the market. B’lue Orange Lime will be available across the top 35 metros. We are very positive that the flavour will be a hot favourite with consumers this summer.”