B2B startup QWIKSTUDIOS is revolutionizing digital marketing

Lockdown baby, as Ankur Srivastav, Co-founder & CEO terms it, is being well accepted in the industry and quickly gaining early traction.

2020 was challenging for businesses across the world. COVID-19 pandemic highlighted the imminent need for businesses and consumers to go digital.

From work from home, learn from home to shop from home, all of consumer’s habits have changed. For businesses, it has become imperative to operate online to get consumers and revenue. One good learning for the world has been that life can be run digitally, breaking the traditional shackles of physical dependence like going to office or a store.

Ankur expresses, “Everyone saw digital transformation coming, but unfortunately not this pandemic way. Businesses need to go online but to make it happen there are challenges - as to how many businesses can go online? How many are ready enough? Even if they are ready how many have the capabilities or resources to do it? And to all possibilities how do they become digital?

It was then, I and Ranjeet discussed and went on a 4-day hackathon to build QWIKBANNERS, our first product, an automatic banner creation tool that creates multiple sizes at once without any need for design skills. To market a brand online, one needs banners and not many businesses have the capability or resources for design, therefore we realized a DIY product can help them. 

We ran a pilot with a closed group of startups and entrepreneurs, which gave us an overwhelming response and then we launched a full-fledged product and the SaaS company - QWIKSTUDIOS TECHNOLOGIES with a mission to empower small, medium businesses and startups with ad-tech tools to help them go and grow online – growing quick and easy with not so complex and easy to use cloud based software.”

Ranjeet Singh, Co-founder & CTO adds, “We had our ikigai moment that not everyone can afford a salesforce and therefore we needed to be easy and affordable enough, moreover there are suites of productivity products like MS Office, Adobe Creative suite etc. but there is no as such suite for ad-tech - as in family of products that enable digital transformation for businesses. QWIKBANNERS is gaining traction with public, while QWIKMETRICS, a click analytics tool is in a private launch with specific clients, and other interesting QWIK products would be launching soon.”

India is fast emerging as a product nation now, thanks to its torch bearers, Girish Mathrubootham (Freshworks) and Sridhar Vembu (Zoho) and lot of other SaaS unicorns from India.

“I am really impressed with its simplicity of use, being a fashion designer, I need to create digital ads for my label antarDesi and I find QWIKBANNERS very useful and quick”, says Manish Tripathi, a social entrepreneur and renowned fashion designer widely known for designing dresses for celebs and recently khadi dresses for Lord Ram’s deity at Ayodhya.

“I would like to thank Ankur for sharing my social vision and providing me free licenses for artisans whom I am working with and developing their skills and helping them become brands of their own”, he continues.

Aksshay Pathak, co-founder, DailyDigital claims, “Our DNA at DailyDigital is youth, and it is nice to see discerning young brand managers leading the digital charge and replacing traditional approaches with a new ROI based approach. I am really glad to work with QWIKSTUDIOS and use their tools to devise more analytical and metrics-based strategy for our clients. In today’s age of AI & ML, clicks analytics is going to be the next big thing”.

Geetica Srivastava, co-founder & CMO of NUOS Home Automation says, “We are pioneers of home automation in India, and therefore marketing automation was a no-brainer for me. You have to wear multiple hats in a startup’s growth. Apart from marketing, I have to be the creative lead as well, it is pretty easy to create popular sizes instantly with QWIKBANNERS, helps save a lot of time, which then I can attribute to core marketing”.

According to Alphabet’s revenue report - Google Network for publishers brought in $23 billion in 2020 making up about 16% of its total ad revenues.

“While one hears a lot of noise around data-driven marketing, its true application remain scarce. Everybody seems to want excessive data, and yet, few find relevant use for it. One reason is that most marketing analytics solutions deliver way too much, and far too similar data sets - now, that isn’t necessarily a bad thing, but what we are finding more & more is that clients seek simpler, more relevant data points that are aligned to their very specialised business needs (as against canned output) to help them make better & more informed decisions and plans. As agency leaders, I believe it is our responsibility to educate clients about figures that matter, and that’s where QWIKMETRICS is beginning to help us with very detailed, brand-relevant and marketing-relevant data. As agencies we act in the capacity of brand custodians, and QWIKMETRICS is helping us play that role better.”, says Kamal Krishna, CEO & Founder of MOBILISE (India & Africa).

On the anvil of leaping into the big league, Horizon9 is redefining brand advertising by crafting a new-age creative design & communication agency uniquely blending the best-of-both worlds, traditional creative & new media. “The creative quality of our work is of paramount importance. And we live for it. Our work and happy clients being the testimony of that. Being the curious ones, we do not stop at the obvious, we go beyond. While creative & strategy is still our distinguishing factor, performance marketing is now the substantiating factor. We are glad to work with QWIKSTUDIOS and empower our digital wing to build more effective solutions for our clients.”, says Kshitij Narain, Founder & Chief Creative Officer, Horizon9.

Swaraj Bhatnagar, Business Head – CharteredMunshi says, “We are an accounting startup and with most taxation services going online, there is a cut-throat competition in this space, we are lost if we don’t advertise. I am using QWIKBANNERS to create banners for my firm and frequently create graphics for our social platforms for information updates as they come in, it is a very handy tool”.

“Every business is solving a problem, and I am glad we can help them in digital transformation. More than 90% of businesses across the world are SMBs, to empower them we would be expanding our presence globally soon”, envisions Ankur.

From Postman to Browserstack etc. SaaS startups from India are on the rise and turning into unicorns, it is good that startups like QWIKSTUDIOS are betting on ad-tech, which is relatively new but Canva’s billion-dollar valuation definitely holds the clue.

One can create free trial account at <a href="https://www.qwikstudios.com">www.qwikstudios.com</a></p>