Babuji's blessing via Sab TV's 'Tu Mere Agal Bagal Hai'
SAB TV is all set to launch a multi-level fictional comedy show aptly named ‘Tu Mere Agal Bagal Hai’ with veteran actors from the television industry. The show is a wholesome humorous family entertainer and will hit the small screen on 7th July at 10:30pm.
SAB TV takes the genre of comedy to a complete new level altogether with ‘Tu Mere Agal Bagal Hai’. The show directed by Rajan Waghdhare, is an innovative family comedy show which shall revolve around the lives of the owners and the tenants living under the same roof of Bungalow No. 5. This TV series shall explore the funny side of the incidents that happen in the daily lives of all the characters in a comical manner. One of the many USPs of this fictional comedy show is the presence of live audience on the sets which adds the element of spontaneity to the entire humorous offering.
Anooj Kapoor, Senior EVP & Business Head - SAB TV said, “SAB TV has always propagated the positives of joint family system. In Tu Mere Agal Bagal Hai audiences will get to see a family living with their tenants which makes them almost like an extended family. The show is a multi-level domestic fictional comedy in a stand-up format. It will showcase the set-up of a bungalow and its tenants with live audience; it would be interesting to see how this innovative concept appeals to Indian audiences. We are very positive about the content of the show and have complete faith in the producers of FRAMES.”
A confident and elated Kapoor also states that the unique aspect of the show is that it has multi-dimensional properties. “The set of the show provides a visual uniqueness, the format is a combination of stand-up and fiction, which facilitates conversing with live audiences on the sets, adding spontaneity and it keeps the essence of real humour intact by erasing vulgarity”, he said.
He states that there has been a lot of effort in keeping the script of the show clean and vulgarity-free. “Our constant endeavour is to stay true to our brand promise - Asli mazaa SAB ke saath hain and our policy of ‘Innovation to Differentiation’”, he added.
Ranjeet Thakur, Producer – FRAMES said, “It’s very exciting to explore such a vibrant concept with a channel like SAB which has made a mark in the comedy genre. ‘Tu Mere Agal Bagal Hai’ features an ensemble cast that plays very identifiable roles. All characters possess a certain quirk that the audience will definitely enjoy. The entire team from FRAMES and SAB has come together for a show which promises to be a fresh ‘laugh every minute’ comedy.”
Alok Nath, veteran actor added, “I’m truly excited to be a part of ‘Tu Mere Agal Bagal Hai’ and SAB TV. This will be my first tryst with a comedy TV series on the small screen. The beauty of the show is that it is filmed in front of a live audience and has an amazing star-cast. The satisfaction that one gets from entertaining live audiences has a different feel. We all know humor is evolving and I am positive that the audiences will love our show.”
Besides Alok Nath, the star-cast of the show includes Rajesh Kumar, Shweta Gulati, Apara Mehta, Ami Trivedi, Samir Shah, Sugandha Mishra, Dhaval, Abhishek Awasthi, Monica Castelino and Sukesh. It will also see talented actress Supriya Pathak back on television after the popular ‘Khichdi’.
Sharing the marketing plans for the show, sources on the condition of anonymity stated, “Like for any of our shows we would have a 360 degree approach for this show too. We are using the popularity of Alok Nath akin to Babuji for promotion of the show. Alok Nath’s ‘babuji’s blessings’ would be seen in all our promotions. A pan-India OOH comprising of Visual hoardings, bus shelters, OOH screens across 50 HSM towns are being implemented. We will also leverage multiplex audience by having our branding at key touch points. On cross channel, a very intensive two week campaign leading into a week of sustenance is planned in news, youth & movies genre”.
The source also stated that a pan-India print campaign with leading publications will be seen over three weeks and many other 15+ regional publications will have daily inserts. We also have aggressive plans of tying up with major radio networks in the country. “Alongside this, on mobile and digital as mentioned earlier we shall leverage on the enormous popularity of Alok Nath dovetailing with the first of its kind multilevel fictional comedy show in stand up format. We shall also be undertaking a multi city tour with actual staged performances of our enormously popular and talented star cast”, he said.
As the new show will air on the time-band of the channel’s successful shows, FIR the question arises, will the audience and advertisers be happy with the show being removed from the 10.30 time slot? As informed to Adgully, the show attracted a huge male viewer base, which, officials say will only scale up by placing FIR on weekends. For information, FIR will be aired on weekends and shall follow a biweekly schedule. The show is also slated to undergo changes in terms of its format, which will be announced soon. If sources are to be believed, FIR too will start following the fiction-stand up format.
From the looks of it, Sab TV is investing a lot in Tu Mere Agal Bagal Hai. Not only the show is subjected to a successful and expensive star cast, but is also dealing with high cost of production due to its format. While only time and ratings will show how the show performs.