BABY-G comes onboard as Lifestyle Partner for Pinkathon

Popular women’s fashion and fitness timepieces brand BABY-G by Casio will be the Lifestyle Partner at the upcoming Pinkathon carnivals and marathons held in Mumbai from December 14 to 16, 2018 and, Bangalore from January 25 to 27, 2019. 

Pinkathon is a movement, carried forward by a growing community of empowered women across India promoting health and fitness. Its belief of a healthy family, a healthy nation and a healthy world begins with empowered women. BABY-G leads the women’s fitness wearables category with attractive features such as step counter, step reminder, calorie count, phone connectivity, lap timing and more.

BABY-G shall be partnering with fitness enthusiasts on-ground for fun fitness-centric activities. All marathon winners shall be presented with state-of-the-art BABY-G watches which are the perfect fusion of fitness and fashion and are for the tough and cool women of today.

Actress, fitness enthusiast and Casio India Brand Ambassador, Jacqueline Fernandez said, “I’m proud to be associated with BABY-G as it stands for empowering women through its fitness-centric features. It supports our daily health activities while also being chic and comfortable.”

Speaking on the collaboration and BABY-G’s drive for pushing health and fitness, Mr. Kulbhushan Seth, Vice-President, CASIO India said, “The core belief and brand ethos of BABY-G supports an active lifestyle based on staying fit and healthy without compromising on on-going fashion. These watches are designed following a rigorous research and experimentation process, keeping to the best international trends around fitness and fashion. Made for the tough and bold women of today, BABY’G’s partnership with a prestigious platform like Pinkathon will help push forward our common drive of creating an awareness and building on the health quotient.”