BACARDÍ MIX’R Collaborates with Indian Rapper Shah RuLe
As the coolest mixer in town, BACARDÍ MIX’R is kicking off the New Year in style with the launch of the all new BACARDÍ MIX’R party anthem Bring Your Own Mix. Created in collaboration with hip hop icon Shah RuLe, Bring Your Own Mix was released on Shah RuLe’s Instagram page, and has already racked up thousands of likes from fans.
Keeping the spirit of BACARDÍ MIX'R in mind, the premium cocktail mixer lets you create bar-style cocktails from the comfort of your home. As the new trend of home bars and cocktail culture sweeps the nation, BACARDÍ MIX'R is your go-to partner to brew your favorite drinks with ease. The new anthem is engineered to let you bring the best energy to your house parties in 2023 – letting you be your own bartender as well as your own DJ!
Speaking about the collaboration, Sameeksha Uniyal, Senior Brand Lead, BACARDÍ India & South East Asia said, “We’re very excited to share the new BACARDÍ MIX’R anthem with our consumers. It has been an absolute delight working with Shah RuLe to create music that truly encapsulates the spirit of BACARDÍ MIX’R. Since the lockdown, an increasing number of our consumers are choosing to drink at home and it has been a catalyst for the ‘cocktail-making’ culture. Our goal with MIX’R, available in Mojito and Long Island Tea, is to encourage consumers to ‘Bring Your Own Mix’ and to bring your unique persona to drinking occasions and moments whether at home or amidst social gatherings. We are thrilled to see the love that the anthem has been receiving from fans, making them move and groove to upbeat tunes reminiscent of MIX’R.”
Shah RuLe is an artist known to live by the MIX’R motto; ‘Express Yourself’, and has made his mark in the industry with his hit songs Default, Superstitious and No Apologies. The rapper, who amassed many fans with his intense rap battle with Ranveer Singh in the hit Bollywood film Gully Boy, has brought his signature hip hop style and flow to this recent track, exemplifying the brand new MIX’R party experience with catchy beats and energizing lyrics that ring true for the brand.
Sharing his thoughts on the collaboration and the inspiration behind the track, Shah RuLe said, “Collaborating with BACARDÍ MIX’R to create its new anthem Bring Your Own Mix has been an absolute honor and I had a lot of fun making this track. With the vision of capturing the spirit of a house party with me and my closest friends, the idea behind the song was to let fans live the feeling that BACARDÍ MIX’R stands for, and encourage them to create their own party, in their own way. The track, which was released only last week, has been receiving a lot of love and appreciation from fans on social media, and I am extremely grateful for this,”
Bring Your Own Mix is now live on Instagram, and you can check out the complete track here: https://www.instagram.com/p/CnRzi0VgEnT/.