Bajaj Allianz General Insurance's new digital campaign #AwkwardSilence
Bajaj Allianz General Insurance has launched a digital campaign titled “Awkward Silence”, to create awareness about the importance of having insurance amongst consumers.
Conceptualised and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, the campaign was unveiled with a series of short videos that showcase conversations between a group of objects.
The videos feature objects from daily life like a motorbike, travel bags, television and others, which explain how awkward it got for them that their owners, even today, in this day and time, have missed out on taking an insurance for them.
Speaking on the same, Sourabh Chatterjee, Senior Vice President and Head of Technology, Digital Sales & Marketing, Bajaj Allianz General Insurance, said, “Most of us are not completely aware of the benefits of Insurance. Therefore, our intent is to focus on the real tangible benefits of insurance and use a relatable context and message to drive awareness. When mishaps occur, it’s an unexpected trauma and a big expense. We are there for you to take care of you during these times, that’s the simple message we’re looking to put out there.”
Rajiv Dingra, Founder and CEO, WATConsult said “Video consumption is expected to grow at a rate of 50% this year. Bearing this in mind, we decided to use a series of video to tackle the awkwardness around the topic of Insurance. To make the videos more impactful, we took a creative call to feature objects from daily life and personified them with quirky characters.”
WATConsult, part of Dentsu Aegis Network, is headquartered in Mumbai with branch offices in Delhi and Bangalore. It has received more than 100 awards and recognitions in the field of social media marketing. These include the prestigious global DMA echo in San Diego, ‘The most progressive digital agency award’ at CMO ASIA Singapore, ‘The social media agency of the year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the year’ at Media Ace Awards, Mumbai, the Campaign Agency of the year India (Bronze) at the Campaign Asia Awards and the Digital Agency of the year at DOD awards 2016.