Bajaj Allianz latest campaign speaks to consumers on its brand promise

 Bajaj Allianz Life Insurance launched its latest campaign Samjho Ho Gaya, which is designed to speak to consumers on its brand promise – Life Goals. DONE. The nationwide campaign targets life maximizers, the new age investors of India who are taking advantage of India’s fortitude. These investors have life goals that include entrepreneurship to persuade a passion, destination anniversary celebrations, or fulfilling the dream to get an international B-School degree, amongst others. As these investors look for convenient, reliable and value-packed investment solution, Bajaj Allianz Life reaches out to them stating that if they have a life goal, think it done. #SamjhoHoGaya #LifeGoalsDone.

The latest campaign also signals the new philosophy at Bajaj Allianz Life, and that of being the ‘enablers of life goals’. The company has been realigning its teams, products and services to showcase the positives of life insurance and be seen as a preferred investment solution when one plans for their life goals.

Speaking on the campaign, Mr. Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “Defining our new brand essence anchored on unique product offering, the campaign expresses the company’s purpose. We are here to enable Life Goals of our customers so that they can live life to the fullest. Resonating with Life Maximizers, the new age investors, we aim to build engagements and start conversations around #LifeGoals in an insightful manner. Aided by sustained 360 degree marketing efforts, and most importantly, through reconfiguration of key customer touch points, our objective is to make brand Bajaj Allianz Life synonymous to authentic Life Goals Enablers over a period of time”. Chandramohan Mehra also is the Chief Marketing Officer at Bajaj Allianz General Insurance.

Samjho Ho Gaya

The ethos of the new campaign comes across every element of the creative. It focuses on the young Indians – who is planning to persuade their passion or their own luxury holiday or destination vacation for their own parents. The protagonists are young achievers in their own right, and the accompanying music adds the extra energy symbolic of the life maximizers. The company has ensured that the imagery and the music highlights the positive aspects of the segment and most critically the company.

In step with being where their customers are, the company unveiled its latest TVC at the recently held Facebook Live session. It was organised to connect every stakeholder group together and share the company’s new philosophy.

Media vehicles used to promote the campaign include prime television channels across genres, print, OOH, radio and digital.

Samjho Ho Gaya Credits

Production House: Prodigious

Director: Lloyd Baptista

Music Composer: Hanif

The company also launched its new age ULIP recently, designed with unique benefits that are first in the industry. It has also enhanced its website www.bajajallianzlife.com to be simplistic and intuitive and help customers better while they plan for their life goals.