Bajaj Allianz Life Insurance's new webseries deal with various forms of Procastination

When was the last time you made big plans or small, but let them pass away because of reasons you know best. Procrastination has come up in our lives in several avatars, and we are all guilty of making it our companion sometime or the other.

Rahul and Varun are just like us. They plan, re-plan and plan more, and not about weekend hobbies and activities or such programs. They are planning their dream holiday in Australia, they are planning their own start-up and they are looking to pursue their passion from a pretty premium institute. They surely have big plans!

Bajaj Allianz Life Insurance’s web series #GameOfLifeGoals, is a three part series dedicated to the plans of Rahul and Varun. These bite-sized episodes (not beyond 3-4 minutes each) will put a smile on everyone’s face simply because it’s not about just the young, or the young at heart, but these are experiences we all have had. We make big plans, and then we aren’t able to see them through because we only believed in planning. 

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, captures the essence of web series in an interesting manner. He says, “Through insight driven consumer stories, we would like to fuel and own conversations around Life Goals in a manner that strikes a chord with Life Maximisers i.e. Millennials, our core target group. #GameofLifeGoals supplements our brand re-orientation efforts towards making Bajaj Allianz Life Insurance synonymous with Life Goals Enabler.” 

Bajaj Allianz Life Insurance has roped in two popular faces from the web comedy world Rahul Subramaniam and Kumar Varun to bring alive the #GameOfLifeGoals. It is a follow-up to a dark (yet funny) take on #LifeGoals called #GraveyardOfLifeGoals that was launched in end of March 2018. These digital initiatives are a part of the company’s campaign Samjho Ho Gaya, Life Goals. DONE.

Link to episode 1 - #GameOfLifeGoals: Episode 1 - Wanderlust

Link to episode 2 - #GameOfLifeGoals: Episode 2 - The Startup

Link to episode 3 - #GameOfLifeGoals: Episode 3 - Film School

Film & Campaign Title: #GameOfLifeGoals

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