Bajaj Electricals launches its latest range of Mixer Grinders

Bajaj Electricals Ltd., India's preeminent Consumer Durables Company has launched a new range of high performance and convenient range of Mixer Grinders to help consumers rustle up sumptuous dishes for family and friends during the upcoming festive season. The new range has three different models that cater to the diverse culinary requirements of the each and every Indian consumer. The models - Herculo, Splendora and NX 01 - are equipped with new and advanced features to ensure convenience and ease for a hassle-free “no problem” cooking experience.  These new features make the Mixer Grinders a must have and number one choice for consumers who are looking for value added and efficient mixing and grinding solutions. The brand has launched interesting films announcing the launch across TV and digital mediums.

The range comprises 3 new models:

  1. The Bajaj Herculo Mixer Grinder comes with a powerful motor unlike any other – a whopping 1000W - that makes tough grinding extremely easy. It can effortlessly grind hard ingredients for long duration thereby ensuring ideal consistency in little time. It is best for consumers who are meticulous about preparing food from scratch with fresh and nutritious ingredients.
  1. The Bajaj Splendora Mixer Grinder has an Anti-Stain, Anti-Bacterial and Anti-Viral coating on the body in addition to having a powerful motor. The anti-stain coating makes cleaning of the toughest of stains like turmeric simple and quick, bringing in ease of maintenance. It is a big helping hand for professionals and homemakers who are pressed for time and who juggle multiple chores.
  1. The Bajaj NX 01 Mixer Grinder is a convenient model with unique ‘Blend & Carry’ jars and lids. This easy & compact Mixer Grinder doubles up as a food organiser cum container as it comes with lids & jars in a store-and-carry format. This feature mitigates the need to transfer contents (such as smoothies, shakes, chutneys, masalas, etc.) for carrying or storing. It is best suited for the 'always-on consumers.

All the three Mixer Grinders are aimed at offering something for every unique need of the India’s diverse consumers.

Speaking about the new range, Mr. Krishna Raman, Business Head- Consumer Products, Bajaj Electricals Ltd. said, “At Bajaj Electricals Ltd., we believe in offering products that are functional and solution-oriented so as to enhance our consumers’ quality of life. India is a land of diverse cuisines that require diverse kitchen appliances to enable perfection. Whether it’s the requirement of a powerful motor for tough ingredients, anti-stain coating for easy maintenance, or blend-and-carry formats – through our new range of Mixer Grinders we have ensured that irrespective of the type of recipe or the proficiency of the consumer, each unique requirement is addressed. As one of the pioneers in the consumer appliances industry, our endeavor is to ideate and develop newer, more functional products; and that’s what has helped us remain the Indian consumers’ first choice."

With the launch of this new range, the company has reemphasised itself as the frontrunner in the Mixer Grinder space by creating technology that places consumers’ needs at its forefront and offering superior quality products in the market. Bajaj Electricals’ consistent aspiration to bring out high-tech products, efficient and aesthetically dynamic appliances has led to the realisation of its diverse and functional range of various consumer appliances.


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