Bajaj Electricals Limited renews trademark license agreement for Morphy Richards

Bajaj Electricals Limited (BEL) India's leading consumer appliances brand, has extended its trademark agreement with United Kingdom-based Morphy Richards Limited (part of the Irish headquartered electrical appliances group Glen Dimplex), for usage of the Morphy Richards trademark for a further fifteen years with effect from 1^st July, 2022. The extension of the exclusive license will enable BEL to continue using the trademark Morphy Richards for producing, marketing and selling the home appliances in India and neighbouring territories (Nepal, Bhutan, Bangladesh, Maldives and Sri Lanka). BEL has been exclusively offering this international brand to Indian consumers since April 2002 and has established it well in the premium home appliances segment. With the license renewal, the company will be able to further strengthen its multi-brand offerings and position in the Indian and neighbouring territories. 

Every Indian consumer is looking for hassle-free solutions that make everyday chores easy when it comes to home appliances. For over 85 years, Morphy Richards has been a pioneer in household appliances in Europe, with intuitively designed innovative products that add character to the consumer's home and joy to their life. The world over, Morphy Richards is known for its premium range of home appliances and personal care products, intended to make home life easier and happier. Through this extended partnership, the Indian consumer will continue to enjoy a two-fold benefit of international quality products and trusted service.

Speaking about the trademark license extension, Mr Anuj Poddar, Executive Director, Bajaj Electricals Ltd. said, "We value our long-standing relationship with the Glen Dimplex group. Since 2002, we have offered the exclusive Morphy Richards product range to discerning Indian consumers to make their everyday lives easier and more joyful. We are proud to have made it the most successful international brand offering in its category in India. As a mark of our mutual commitment, the agreement is being extended for 15 years for the first time. This will allow us to plan and grow the Morphy Richards business with a long-term view, thereby enabling superior value creation." 

Mr Fergal Naughton, Executive Chairman, Glen Dimplex, said, "We are delighted to have agreed on an extension of our long-standing licensing agreement for Morphy Richards in India for a significant 15-year term; which indicates our commitment to and trust in our partner Bajaj Electricals. We value Bajaj Electricals' dedication to growing the brand in India and are excited by the opportunities presented by this fast-growing market. We look forward to working with Bajaj Electricals over the years to come to offer innovative products for Indian homes which are designed for life and built to last."