Bajaj Electricals unveils social media campaign urging people to #stayathome
Bajaj Electricals has pledge to combat COVID-19 by following the lockdown and take precautionary measures. Due to the drastic change in routine caused COVID-19 pandemic lockdown it is expected that it will bring in a major change in the consumers' mind-set and behavior coming forth. The social media campaign stems from the core consumer insight to encourage people to understand the sacrifices and risks doctors are taking to keep us safe.
The coronavirus outbreak has spread its tentacles all over the world and has impacted well-being of community at large followed by nationwide lockdown has also caused challenges for many companies to be frequently on top of the mind of their customer. Introducing campaigns during the COVID-19 pandemic is turning out to be a litmus test for most of the brands.
Being a market leader in fans and air cooler category, the company also launched two new ad campaigns. Suddenly staying whole day in the house in this peak summers might trigger certain issues among the people. Hence, it is essential to add an element of humour in our daily life. Also, the pandemic has created a sense of awareness in terms of maintaining high levels of personal hygiene.
In line with the similar thought we have also come up with a special range of air coolers with Smart Anti-Bacterial Honeycomb Technology that makes air in your room. With an aim to create an emotional connect with the consumers the campaign brings forward possibilities for consumers to buy desired products within their budget.
Link of the campaign for reference:
Bajaj Air Coolers with Smart Anti-Bacterial Honeycomb Technology:
Bajaj Anti Germ & Bye Bye Dust Fans: