Balaji engages Global to promote new film!

Global Advertisers, India's leading integrated OOH media solutions company, is promoting Balaji’s upcoming film Kya Super kool Hain Hum directed by Sachin Yardi, and produced by Ekta Kapoor. The film is a sequel to the 2005 surprise hit, Kyaa Kool Hai Hum. The movie has been promoted via hoardings along with TV, radio, print and digital platforms.

 

Large posters of the film starring Tusshar Kapoor and Ritesh Deshmukh in psychedelic colours are slated to appear across the city on Global's hoardings. The colourful mix of creatives is already attracting interest in the film across Mumbai. The film releases on 27th July 2012.

 

Global has conceptualized an extensive promotional plan for the movie that includes a PR campaign, direct mailers and SMSes that will reach over 10 lakh clients. Global’s official social-networking accounts such as Facebook, Twitter and Blogs are also engaged for the promotion of the film online. As part of the arrangement, the film will also incorporate in-film promotion for brand-Global Advertisers.  

 

Global had also promoted Balaji's Dirty Picture.

 

Commenting on the new deal, Sanjeev Gupta, Managing Director, Global Advertisers, said, “We would like to thank Ekta Kapoor of Balaji Motion Pictures for believing in us. We have introduced monsoon packages to suit all budgets this year. We are experiencing record high demand for our outdoor inventories, a large percentage of which is being fueled by film promotions like the one we have charted out for Kya Super Kool Hain Hum. Our research, media planning and after sales teams are doing a phenomenal job of helping our clients achieve the desired impact."