Balaji Wafers ropes in Bollywood star Ayushmann Khurrana as their brand ambassador
Balaji Wafers has announced leading Bollywood star Ayushmann Khurrana as its brand ambassador for wafers, nachos and extruded snacks today. As part of the association, the actor will be a part of the brand’s upcoming campaign and will be seen featuring in a series of films that will be released soon.
Balaji Wafers is one of the largest potato wafers, Indian traditional snacks & western snacks producing companies in India. In the age of cut-throat competition, they have stood the test of time, and have emerged as a popular winner to the fancier competitive brands.
They believe in exceeding the expectations of the consumers. For Balaji Wafers it’s important to not revel in a superficial world but rather live in a real world where only the truth matters. That’s why they have distinctly positioned their wafers in the marketplace as ‘Kam Hawa, Wafers Zyaada and flavours wah wah'.
Commenting on the association, Shyam Virani, Director, Balaji Wafers, said, “We are delighted to have Ayushmann Khurrana as our brand ambassador. Apart from being a great actor, he has an immense appeal with the Indian audiences, especially the youth pan India. What makes him unique is that he is both aspirational and down-to-earth and can easily connect with everyone. He's both style and substance – which is why we believe he makes a perfect fit for the brand.”
Talking about his association, Ayushmann Khurrana said, “I’m delighted to associate with Balaji Wafers. The company stands for quality and its delicious variety in flavours that makes this product extremely unique for consumers. It was fun working on a thoroughly creative and hilarious campaign that will stand out for its quirkiness. I look forward to my journey with a company that constantly looks forward to excel!”