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Bang in the Middle bags mandate for Pro Kabaddi team UP Yoddha

Bang in the Middle has bagged the creative and digital mandates for UP Yoddha, the new team in Pro Kabaddi League Season 5. The team is a part of GMR sports. Bang in the Middle will be responsible for the launch and creating fandom across communication mediums. The agency has already started working on the account and a campaign announcing the team on various social platforms and their website. 

Pro Kabaddi League (PKL) is a franchise-based professional kabaddi league in India, consisting of 12 teams. PKL in its fifth edition will kickstart from July 28 and the final is slated to be played on October 28. The League will be broadcast on Star Sports. Until the previous season, there were eight teams. But the fifth season will see four new teams – Uttar Pradesh, Haryana, Gujarat and Tamil Nadu – contesting in the race to win the title. 

Bang in the Middle has a task of further building an image for UP Yoddha as a team in PKL. UP Yoddha, being a late entrant, have a tough competition to play against teams like Patna Pirates, Pink Panthers, U Mumba’s and others, who have already created their fandom and have been in the League from the first season. 

Speaking on the win, Naresh Gupta, Managing Partner and CSO, Bang in the Middle, said, “GMR Sports’ UP Yoddha is a prestigious brand to work with. As an agency we are kicked about the idea of having a sports team which plays the legacy game of our country. UP Yoddha is a late entrant and that is our opportunity. Building the following for the new team is a major challenge. Our focus will be to build UP Yoddha into a brand and create fandom.” 

Vinod Kumar Bisht, AVP, GMR Sports, added here, “Pro Kabaddi from its very first season has made a mark and got the kabaddi enthusiasts follow it like a religion. GMR Sports is happy to announce its team UP Yoddha in the latest season. UP as a team will give chance to represent the state and make a mark in the League. Our aim is to get this association into an even stronger position and emerge champions as we are the ‘Yoddhas’ in the League. We are more than happy to welcome Bang in the Middle aboard to begin the journey with us.” 

Bang in the Middle’s client roster includes DLF Place Saket, Amira Rice, INOX Leisure, Home Credit, TSW, JSW, Au Bon Pain, Virgin Atlantic, VNL, Mahindra First Choice, Healthians, DLF Emporio, and Lodhi Hotel.


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