Bang In The Middle wins Vivo India’s digital mandate, will work with PHD India

Bang in the Middle (BITM) has been awarded the digital creative duties for Vivo India, the global innovative smartphone brand. The agency will work closely with PHD India, who won Vivo’s digital media duties earlier this year, with the account being managed out of Delhi. 

As one of the largest global smartphone brands to enter the Indian market, Vivo has gained significant momentum since its launch in 2014, augmenting its strong product offering with an innovative marketing strategy. The brand is highly active on digital media and has amassed a significant following in India, with over 20 million fans on Facebook, over 200,000 followers on Twitter and over 110,000 followers on Instagram. 

Speaking on the appointment, Jerome Chen, CMO, Vivo India, said, “We would like to congratulate BITM for this win. When we were looking for an agency for our digital mandate, we wanted a team with an exceptional track record in digital capabilities and creative brand campaigns. With the rising digital consumption, it is imperative to create a differentiated online marketing strategy that breaks through the clutter and strengthens recall, preference, and consideration for Vivo products across categories. I am confident that our partnership with both PHD India and BITM will further help Vivo to build greater visibility through unique campaigns.” 

Prathap Suthan, CCO and Co-Founder, Bang in the Middle, commented, “As an agency, we are more than thrilled to work with Vivo. It’s a brand that speaks to its audience using products that clearly redefine the edge of mobile technology and design. And more importantly, Vivo effectively understands and encourages the focus on creating and producing original and distinctive work. It’s a brand of these new times, and we are completely keyed up to do great work together.”