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Banking sector dominates OOH industry in Q1 of 2016: Sanjeev Gupta

Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016. As per the current trend at Global Advertisers, there are growing investments in outdoor advertising by Indian and International banks. Their outdoor campaigns are largely focussed on promoting tax saving schemes, home loan advertisements and technology-enabled services, including mobile banking and app-based products for their customers. This has shaped the OOH industry quiet positively.

With increasing competition and innovative product lines, banks are opting for integrated mix of outdoor media tools such as neons, bus advertisements, railway media, airport media and A+ category hoardings. This has led to a 12 per cent increase in demand for transit media. Additionally, the industry is also receiving queries from new start-ups, e-commerce, real estate and telecom companies as they gear up for the launch of 4G services pan India.

In a note issued, Sanjeev Gupta, MD, Global Advertisers, stated that the year 2016 has started off well for the agency and now, with the T20 Cricket World Cup lined up for the second quarter, the agency is expecting to see significant growth in the outdoor advertising sector.

“In the first quarter, we have successfully executed outdoor campaigns for State Bank of India, UCO Bank, Bank of Baroda, HDFC, Citi Bank, Axis Bank, Punjab National Bank, HSBC and many more. The time is excellent for outdoor advertisements as the outdoor medium offers unavoidable presence for brands 24x7,” Gupta added.

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