BARC in discussion to invest in TAM

The month of March and April seem to full of surprises for the broadcasting and advertising industry. While the BARC roadshow got over early this week, TAM has been providing data to broadcasters and advertisers.

The latest development in this front is that there have been some discussions about BARC investing in TAM. Sources confirmed with us that the discussions have been going on, but they’re still inconclusive about the same.

Only in time to come will we hear about the development from their end. BARC refused to comment on this development, while we still await to hear from TAM.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media