BARC India Launches Alpha Club.

BARC India launches a monthly communique Alpha Club, based on the feedback received from their subscribers and in the pursuit of providing sharper consumer insights.

BARC India assures that the Alpha Club will offer analysis and insights into NCCS A1, A2, and A3 viewership of six mega cities, by presenting cumulative data of preceding four weeks for Rat’000, Coverage’000, and ATS(Viewer). Channels for which data has been released for all four weeks will be covered. The service is exclusively for BARC India’s subscribers and will be rolled one working day after 4th week’s data is released.

The first edition of Alpha Club will be sent out to its subscribers on November 17, 2015. The first edition would consist of two sets of analyses: one for data of Week 37-40, and the other for Week 41-44.

BARC India spokesperson states, “We hope Alpha Club will help our subscribers gain further insights into “What India Watches”.