BARC India releases ratings data in AMA ’000s from Dec 1

BARC India, which has been releasing the television ratings data in Weekly Impressions ’000, has now renamed as AMA ’000 (Average Minute Audience in '000s).

BARC subscribers can see these changes from today, December 1, 2020 across all logins and modules after upgrading their versions.

Impressions signify the number of people in thousands of a target audience group viewing an “Event”, that is averaged across minutes – thus it is also referred to as TVT or Average Minute Audience.