BARC measures effects of Nepal Earthquake and Salman Khan Case on Television
With recent Earthquake in Nepal and Salman Khan Verdict there has been an impact on the Viewership of TV news both Hindi and English Channel as analysed by BARC.
At the same time BARC puts light on how the changing dynamics of the real world has an impact on the reel world.
It is a BMW software which helps in analysing and gaining rare insights on Television audience viewership measurement and analytics in times of hell, distraught and celebration.
We observe Aaj Tak has been the market leader for all 3 weeks closely followed by ABP News, among top 8 News channels
Increased viewership on 25th April we can see - from Delhi, Guj for all Hindi News
Interesting observation to take note of is ABP News rat ‘000s were highest on 6th May, whereas Aaj Tak gained on 8th May
In all 3 weeks Times Now is the clear market leader with around 38% channel share in the current week.
We also observe that English News Channels peak in ratings on 25th Apr (Nepal Earthquake) & on 6th May in viewership due to Salman Khan News. Though unlike Hindi News, higher traction was seen on 6th May.