BARC ratings Wk 20: Sony Pal surges ahead in rural viewership

BARC ratings for Week 20 (May 14-20) of 2016 continued to see strong performance from free-to-air Hindi GECs in rural India. Sony Pal climbed up a notch to take the No. 1 spot from Zee Anmol this week, which was pushed to the third spot. Star Utsav took the second spot.

Sony Pal brushed past Zee Anmol to be placed at No. 1 in Week 20 with a gross viewership of 382,703 [HSM (Rural) : NCCS All : 4+ Individuals]. However, the channel witnessed a slight decline in its gross viewership from 386,861 last week.

Star Utsav, which was placed at the third spot last week, climbed up to the No. 2 spot, garnering gross viewership of 364,512 in Week 20, compared to gross viewership of 355,620 in Week 19.

Zee Anmol slid to the third spot in Week 20 after being placed at the No. 1 spot last week. The channel recorded a drop in its gross viewership to 352,241 this week from 397,738 in Week 19 [HSM (Rural) : NCCS All : 4+ Individuals].

Zee TV continued in the fourth spot this week as well, reporting gross viewership of 267,343, compared to 283,082 in Week 19.

Rishtey, too, continued in the fifth spot in Week 20, registering a gross viewership of 261,310, registering a decline from 282,625 last week.

Colors was placed at No. 6 in Week 20, garnering a gross viewership of 221,685, compared to 233,354 last week [HSM (Rural) : NCCS All : 4+ Individuals].

Star Plus followed at No. 7 with gross viewership of 215,485 in Week 20, a marginal dip from 202,257 last week.

Life OK, too, witnessed a dip in its gross viewership at 160,105 in Week 20, compared to gross viewership of 170,238 last week. The channel was placed eighth this week.

Big Magic and Sony SAB continued to be ranked No. 9 and No. 10, respectively, in Week 20 as well. Big Magic garnered gross viewership of 157,675, an increase from 139,427 last week. Meanwhile, Sony SAB’s gross viewership saw a dip from 109,515 in Week 19 to 107,724 this week.

Week 20: Saturday,14th May 2016 to Friday, 20th May 2016

 

 
Rank Channel Name Weekly Impressions (000s) sum
    Week 20
1 Sony Pal 382703
2 STAR Utsav 364512
3 Zee Anmol 352241
4 Zee TV 267343
5 Rishtey 261310
6 Colors 221685
7 STAR Plus 215485
8 Life Ok 160105
9 Big Magic 157675
10 SONY SAB 107724
HSM (Rural) : NCCS All : 4+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Hindi GEC Rural India

 

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