BARC ratings Wk 21: Star Utsav overtakes Sony Pal in rural viewership

BARC ratings for Week 21 (May 21-27) of 2016 continued to see strong performance from free-to-air Hindi GECs in rural India [HSM (Rural) : NCCS All : 4+ Individuals]. Star Utsav overtook Sony Pal as the most viewed Hindi GEC in rural markets. Zee Anmol continued in the third spot.

Star Utsav continued its climb this week as well to reach the No. 1 spot. The channel took over the numero uno mantle from Sony Pal. Star Utsav also witnessed a slight increase in its gross viewership to 369,244 (Week 21) from 364,512 (Week 20).

Meanwhile, Sony Pal slipped a notch to be placed second in Week 21, garnering a gross viewership of 344,698, a decline from 382,703 reported last week.

Zee Anmol continued in the third spot in Week 21 with gross viewership of 320,136. However, the channel saw a decline in its gross viewership from 352,241 recorded in Week 20.

Zee TV, too, continued in the fourth spot this week as well, reporting a gross viewership of 232,232, a decline from 267,343 seen in Week 20.

Rishtey remained in the fifth spot in Week 21, registering a gross viewership of 228,257, a decline from 261,310 last week.

Star Plus climbed up a notch to be placed at the sixth spot in Week 21 with a gross viewership of 219,739, registering a marginal rise from 215,485 last week.

Colors, on the other hand, slipped a notch to No. 7, garnering a gross viewership of 216,100 this week, a decline from 221,685 reported in Week 20.

Big Magic rose a notch in the rankings to be placed at the eighth spot, witnessing a gross viewership of 157,418 in Week 21, compared to 157,675 last week.

Life OK slipped a notch to No. 9 in Week 21, garnering a gross viewership of 154,986, as against 160,105 last week.

Sony SAB continued at No. 10 in Week 21, witnessing a gross viewership of 104,568, a dip from 107,724 last week.

Week 21: Saturday,21st May 2016 to Friday, 27th May 2016

 

 
Rank Channel Name Weekly Impressions (000s) sum
    Week 21
1 STAR Utsav 369244
2 Sony Pal 344698
3 Zee Anmol 320136
4 Zee TV 232232
5 Rishtey 228257
6 STAR Plus 219739
7 Colors 216100
8 Big Magic 157418
9 Life Ok 154986
10 SONY SAB 104568
HSM (Rural) : NCCS All : 4+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Hindi GEC Rural India

 

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