BARC revises TG classification for English, Lifestyle & Infotainment genres as All India

BARC India has made changes in the Target Groups for different TG cuts on the website. From Week 17 onwards, BARC India will release data on website and mobile with TG as 2+ for all genres and market as All India for English, Lifestyle and Infotainment genres.

Change has also been made for Hindi News – Rural [HSM (Rural) : NCCS ALL : 2+ Individuals], Urban [HSM (Urban) : NCCS ALL: 2+ Individuals], All Platform and Business News to HSM (U+R) : NCCS ALL : 2+ Individuals.

In a statement issued, BARC India said, “This change will allow for more direct comparison between genres and aligns with common measurement best practices.”

The industry body added that over the years, it has been getting requests to display data for different TG cuts on the website. “We have evaluated all the requests and to maintain uniformity across, it has been decided that from (coming week) Week 17, BARC India will release data on website and mobile with TG as 2+ for all genres and market as All India for English, Lifestyle & Infotainment genres,” BARC India stated.

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