BARC Week 19: Sun TV continues to lead the South GECs in viewership
Broadcast Audience Research Council (BARC) India’s data for Week 19 (Saturday, 8th May 2021 to Friday, 14th May 2021) shows Tamil GEC Sun TV continue to be the leading channel, garnering Average Minute Audiences (AMA) of 2453.02(000) impressions, with all the top shows belonging to the channel [(U+R): NCCS All: 2+ Individuals], followed by Telugu GEC Star Maa with AMA 2144.6(000). The South GECs comprise four languages – Kannada, Tamil, Telugu and Malayalam.
Kannada
In Karnataka [(U+R) : NCCS All : 2+ Individuals], Zee Kannada has been the constant leader. The channel garnered 1004.9 (000) AMA, followed by Colors Kannada at 866.65 (000) AMA, Udaya TV at 652.87(000) AMA, Star Suvarna at 592.06(000) AMA, and Udaya Movies at 551.87(000) AMA.
Colors Kannada’s ‘Mangala Gowri Maduve’ is the most watched show in the Kannada GEC with 4529(000) AMA, followed by Udaya TV’s ‘KFF-Odeya’ with 4267(000) AMA, Zee Kannada’s ‘Paaru’, ‘Satya’ and ‘Naagini 2’ with 4144(000), 4053(000) and 3740 (000) AMA, respectively.
RANK |
CHANNELS |
WEEKLY AMA’000 {AVG.} |
1 |
Zee Kannada |
1004.9 |
2 |
Colors Kannada |
866.65 |
3 |
Udaya TV |
652.87 |
4 |
Star Suvarna |
592.06 |
5 |
Udaya Movies |
551.87 |
Malayalam
In Kerala [(U+R) : NCCS All : 2+ Individuals], Asianet leads with 707.23 (000) AMA, followed by Asianet movies with 256.88(000) AMA, Mazhavil Manorma at 253.11(000), Surya TV, which is a new entrant to the top five at 241.13 and Flowers TV at 224.13(000) AMA.
All top shows of Malayalam GEC are from Asianet channel – ‘Padatha Painkili’, ‘Kudumbavilakku’, ‘Ammayariyathe’, ‘Mounaragam’ and ‘Koodevide’ with 3971(000), 3757(000), 3724(000), 3614(000) and 3573(000) AMA, respectively.
RANK |
CHANNELS |
WEEKLY AMA’000 {AVG.} |
1 |
Asianet |
707.23 |
2 |
Asianet Movies |
256.88 |
3 |
Mazhavil Manorama |
253.11 |
4 |
Surya TV |
241.13 |
5 |
Flowers TV |
224.13 |
Tamil
In Tamil Nadu/ Puducherry [(U+R) : NCCS All : 2+ Individuals], Sun TV led with 2453.02(000) AMA, followed by Star Vijay, Zee Tamil, KTV and Star Vijay Super with 1667.25(000), 1046.69(000), 965.07(000) and 593.6(000) AMA, respectively.
Three out of the Top 5 shows are from Sun TV channel – namely, ‘TFF-BIGIL’, ‘Roja’, ‘Vanathai Pola’ with 12026 (000), 9369 (000) and 8334(000) AMA, respectively.
The other two shows are from Star Vijay – ‘Bharathi Kannamma’ at 7771 (000) and ‘Pandian Stores’ at 6946(000) AMA in third and fifth positions, respectively.
RANK |
CHANNELS |
WEEKLY AMA’000 {AVG.} |
1 |
Sun TV |
2453.02 |
2 |
STAR Vijay |
1667.25 |
3 |
Zee Tamil |
1046.69 |
4 |
KTV |
965.07 |
5 |
STAR Vijay Super |
593.6 |
Telugu
In AP/ Telangana [(U+R) : NCCS All : 2+ Individuals], Star Maa led with 2144.6(000) AMA, followed by Zee Telugu at 1588.67(000) AMA, ETV Telugu at 1268.75(000) AMA, Gemini TV at 822.97(000) AMA and Star Maa Movies at 734.37(000) AMA.
The top 4 shows belong to Star Maa channel. ‘Karthika Deepam’ has garnered the maximum viewership of 13519(000) AMA, followed by ‘Intinti Gruhalakshmi’ with 9021(000) AMA, ‘Guppedantha Manasu’ with 8217(000) AMA, ‘Janaki Kalaganaledu’ with 6967 (000) AMA.
Zee Telugu’s ‘Trinayani’ is in the 5th position with 6494(000) AMA.
RANK |
CHANNELS |
WEEKLY AMA’000 {AVG.} |
1 |
STAR Maa |
2144.6 |
2 |
Zee Telugu |
1588.67 |
3 |
ETV Telugu |
1268.75 |
4 |
Gemini TV |
822.97 |
5 |
Star Maa Movies |
734.37 |
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