BARC Week 19: Sun TV continues to lead the South GECs in viewership

Broadcast Audience Research Council (BARC) India’s data for Week 19 (Saturday, 8th May 2021 to Friday, 14th May 2021) shows Tamil GEC Sun TV continue to be the leading channel, garnering Average Minute Audiences (AMA) of 2453.02(000) impressions, with all the top shows belonging to the channel [(U+R): NCCS All: 2+ Individuals], followed by Telugu GEC Star Maa with AMA 2144.6(000). The South GECs comprise four languages – Kannada, Tamil, Telugu and Malayalam.

Kannada

In Karnataka [(U+R) : NCCS All : 2+ Individuals], Zee Kannada has been the constant leader. The channel garnered 1004.9 (000) AMA, followed by Colors Kannada at 866.65 (000) AMA, Udaya TV at 652.87(000) AMA, Star Suvarna at 592.06(000) AMA, and Udaya Movies at 551.87(000) AMA.

Colors Kannada’s ‘Mangala Gowri Maduve’ is the most watched show in the Kannada GEC with 4529(000) AMA, followed by Udaya TV’s ‘KFF-Odeya’ with 4267(000) AMA, Zee Kannada’s ‘Paaru’, ‘Satya’ and ‘Naagini 2’ with 4144(000), 4053(000) and 3740 (000) AMA, respectively.

RANK

CHANNELS

WEEKLY AMA’000 {AVG.}

1

Zee Kannada

1004.9

2

Colors Kannada

866.65

3

Udaya TV

652.87

4

Star Suvarna

592.06

5

Udaya Movies

551.87

Malayalam

In Kerala [(U+R) : NCCS All : 2+ Individuals], Asianet leads with 707.23 (000) AMA, followed by Asianet movies with 256.88(000) AMA, Mazhavil Manorma at 253.11(000), Surya TV, which is a new entrant to the top five at 241.13 and  Flowers TV at 224.13(000) AMA.

All top shows of Malayalam GEC are from Asianet channel – ‘Padatha Painkili’, ‘Kudumbavilakku’, ‘Ammayariyathe’, ‘Mounaragam’ and ‘Koodevide’ with 3971(000), 3757(000), 3724(000), 3614(000) and 3573(000) AMA, respectively.

RANK

CHANNELS

WEEKLY AMA’000 {AVG.}

1

Asianet

707.23

2

Asianet Movies

256.88

3

Mazhavil Manorama

253.11

4

Surya TV

241.13

5

Flowers TV

224.13

Tamil

In Tamil Nadu/ Puducherry [(U+R) : NCCS All : 2+ Individuals], Sun TV led with 2453.02(000) AMA, followed by Star Vijay, Zee Tamil, KTV and Star Vijay Super with 1667.25(000), 1046.69(000), 965.07(000) and 593.6(000) AMA, respectively.

Three out of the Top 5 shows are from Sun TV channel – namely, ‘TFF-BIGIL’, ‘Roja’, ‘Vanathai Pola’ with 12026 (000), 9369 (000) and 8334(000) AMA, respectively.

The other two shows are from Star Vijay – ‘Bharathi Kannamma’ at 7771 (000) and ‘Pandian Stores’ at 6946(000) AMA in third and fifth positions, respectively.

RANK

CHANNELS

WEEKLY AMA’000 {AVG.}

1

Sun TV

2453.02

2

STAR Vijay

1667.25

3

Zee Tamil

1046.69

4

KTV

965.07

5

STAR Vijay Super

593.6

Telugu

In AP/ Telangana [(U+R) : NCCS All : 2+ Individuals], Star Maa led with 2144.6(000) AMA, followed by Zee Telugu at 1588.67(000) AMA, ETV Telugu at 1268.75(000) AMA, Gemini TV at 822.97(000) AMA and Star Maa Movies at 734.37(000) AMA.

The top 4 shows belong to Star Maa channel. ‘Karthika Deepam’ has garnered the maximum viewership of 13519(000) AMA, followed by ‘Intinti Gruhalakshmi’ with 9021(000) AMA, ‘Guppedantha Manasu’ with 8217(000) AMA, ‘Janaki Kalaganaledu’ with 6967 (000) AMA.

Zee Telugu’s ‘Trinayani’ is in the 5th position with 6494(000) AMA.

RANK

CHANNELS

WEEKLY AMA’000 {AVG.}

1

STAR Maa

2144.6

2

Zee Telugu

1588.67

3

ETV Telugu

1268.75

4

Gemini TV

822.97

5

Star Maa Movies

734.37

 

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