BARC Week 32: HUL leads in ad volumes; Reckitt Benckiser’s brands do well

Advertising volumes on TV continue to scale new peaks across the genres. According to BARC India data for Week 32 (Saturday, 7th August 2021 To Friday, 13th August 2021), Hindustan Lever Ltd leads the Ad Volumes chart with 4445.94 ('000 SECS).

Reckitt Benckiser (India) Ltd follows in the second spot with 3939.47 ('000 SECS). Placed in the third spot is Cadburys India Ltd with 779.01 ('000 SECS), followed by Reliance Retail Ltd with 657.87 ('000 SECS), Brooke Bond Lipton India Ltd with 657.01 ('000 SECS), Godrej Consumer Products Ltd with 617.2 ('000 SECS), Asian Paints (I) Ltd with 603.75 ('000 SECS), Procter & Gamble with 518.82 ('000 SECS), ITC Ltd with 492.36 ('000 SECS) and Colgate Palmolive India Ltd with 467.32 ('000 SECS).

All the top brands barring one are in keeping with the consumers’ preference for household cleaners, personal hygiene and grooming brands. Vimal Elaichi Pan Masala is the only brand that is outside these categories.

Four of the Top 10 Brands belong to Reckitt Benckiser India’s stable, with its key brand Dettol leading the list with ad volumes of 795.76 ('000 SECS). It is followed by its sister brand, Dettol Toilet Soaps, with 574.43 ('000 SECS). Horlicks is placed in the third spot with 411.96 ('000 SECS), while Vimal Elaichi Pan Masala follows in the fourth spot with 377.0 ('000 SECS). Placed in the fifth spot is Lizol with 374.44 ('000 SECS), followed by Asian Paints Royale Glitz with 338.63 ('000 SECS), Jiomart.Com with 259.53 ('000 SECS), Veet Cold Wax Strip with 247.49 ('000 SECS), Harpic Bathroom Cleaner with 245.42 ('000 SECS) and Clinic Plus Shampoo with 238.96 ('000 SECS).