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BARC Wk 25: No major churn in Hindi GECs; Star Plus leads in HSM + North India

Sun TV continues to lead the list of Top 10 channels in All India, as per Broadcast Audience Research Council (BARC) India’s data for Week 25 (Saturday, 18th June 2022 To Friday, 24th June 2022). The data shows three Hindi GECs among the Top 10 channels – Star Plus at 3rd position, which is the same as last week, Sony SAB and Dangal have interchanged their positions from last week, while Dangal climbed up from 6th to 5th position, Sony SAB came down to 6th position in the All India 2+ market in Week 25. Hindi movies channel Goldmines remains in the 4th position.

The markets that comprise of major Hindi speaking masses are HSM (U+R) NCCS All 2+ market, Guj/D&D/DNH 2+ market, Delhi 2+ market, MP/Chhattisgarh 2+ market, UP/Uttrakhand 2+ market, Bihar/Jharkhand 2+ market and Rajasthan 2+ market.

Star Plus is the leading Hindi GEC in All India 2+ market. The channel has garnered a higher Average Minute Audiences (AMA) this week as compared to last week with 2448.13 (000) impressions. The channel has captured the market in almost all the Hindi speaking states – it is at No. 1 position in the Delhi 2+ market, HSM(U+R) NCCS All 2+ market, where the impressions dipped down a little from last week and Guj/D&D/DNH 2+ market with 193.06 (000), 1990.51 (000) and 450.87 (000) AMAs, respectively. Star Plus is placed at second position in Mega Cities 2+ market with 382.78 (000) AMAs; in MP/Chhattisgarh and UP/Uttrakhand 2+ markets, the channel is ranked third with 239.11 (000) and 193.62 (000) AMAs, In Bihar/Jharkhand 2+ market and Rajasthan 2+ market, even though the channel garnered more AMA than last week, still it has moved down from 4th to 5th position this week with 93.21 (000) AMAs and 105.8 (000) AMAs, respectively.

The next in line is Goldmines, which has made a space for itself among the Top 10 channels as well as in a majority of states surpassing even Zee TV, Sony Entertainment Television, Colors and other channels with 1952.33 (000) impressions in the all India market. Goldmines is the leading channel in Rajasthan 2+ market with 186.66 (000) AMAs. The channel is at second position in Bihar/Jharkhand 2+ market with 182.08 (000) AMAs, MP/Chhattisgarh 2+ market has come with 296.8 (000) AMAs, UP/Uttarakhand 2+ market with 263.99 (000) AMAs and HSM (U=R) NCCS All 2+ market with 1928.59 (000) AMAs. The channel has climbed up the stairs from fourth position to third in Guj/D7D/DNH 2+ market with 193.57 (000) AMAs.

Dangal follows next with higher impressions than last week with 1789.65 (000) impressions in the All India 2+ market. The channel is at No. 1 position in Bihar/Jharkhand 2+ market with 216.89 (000) AMAs and UP/Uttarakhand 2+ market with 413.73 (000) AMAs. It is at second position in Rajasthan 2+ market with 182.77 (000) and it has moved up from 4th to 3rd position in HSM (U=R) NCCS All 2+ market with 1780.8 (000) AMAs.

Sony SAB is another leading channel in Hindi GEC. While this channel has secured the sixth position in All India 2+ market with 1623.14 (000) AMAs, the channel’s presence is not seen much in all the states. It is at 2nd position in Guj/D&D/DNH 2+ market with 450.87 (000)AMAs, and it is at 3rd position in Delhi 2+ market with 119.21 (000) AMAs; It came down from 3rd to 4th position in Rajasthan 2+ market and HSM market with 115.14 (000) AMAs and 1586.59 (000) AMAs.

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