BARC Wk 29: Star Plus, Dangal TV lead platforms; add more viewers
BARC India data for Week 29 (Saturday, July 13 to Friday, July 19) of 2019, doesn’t show much upheaval in Pay and Free platform viewership for Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals]. As is known, BARC India started reporting the viewership data for Pay channels and FTA channels separately from last week (Week 27), bringing about a major change in the TV viewership ratings landscape.
All Platforms
As per data for Hindi GECs in Rural+Urban across platforms, Dangal TV continues to top the list, garnering a gross viewership of 779,327 in Week 29, compared to 760,323 reported last week. This week, Colors and Sony SAB switched places, as the former climbed up a notch to No. 4, even as Sony SAB slipped a notch to the fifth spot. The Hindi GECs in the top 10 list include:
Channel |
Weekly Impressions (000s) sum Week 29 |
Weekly Impressions (000s) sum Week 28 |
1. Dangal TV |
779,327 |
760,323 |
2. Star Plus |
684,437 |
670,964 |
3. Zee TV |
663,226 |
647,652 |
4. Colors (No. 5 in Wk 28) |
547,763 |
513,170 |
5. Sony SAB (No. 4 in Wk 28) |
539,652 |
518,048 |
6. Sony Entertainment Television |
490,397 |
474,399 |
7. Big Magic |
435,551 |
471,906 |
8. Star Bharat |
352,044 |
331,159 |
9. Star Utsav |
167,498 |
154,322 |
10. Sony Pal |
143,004 |
138,022 |
Pay Viewership
Star Plus held on to its numero uno spot in Pay platforms. The channel recorded a growth in its gross viewership in Week 29 to 681,404, from 667,011 recorded last week.
Colors and Sony SAB swapped places in Pay platforms as well. While Colors climbed up a notch to the third spot, Sony SAB slipped a notch to No. 4 in Week 29. Meanwhile, Sony Pal continued to slide in rankings and slid a notch to the tenth spot this week, however, the channel saw an increase in its gross viewership, compared to Week 28. Following is the top 10 list of Hindi GECs on Pay platforms:
Channel |
Weekly Impressions (000s) sum Week 29 |
Weekly Impressions (000s) sum Week 28 |
1. Star Plus |
681,404 |
667,011 |
2. Zee TV |
660,990 |
645,303 |
3. Colors (No. 4 in Wk 28) |
543,579 |
509,731 |
4. Sony SAB (No. 3 in Wk 28) |
535,346 |
513,837 |
5. Sony Entertainment Television |
488,333 |
473,292 |
6. Star Bharat |
349,203 |
329,586 |
7. Dangal TV |
190,028 |
167,706 |
8. Star Utsav |
165,739 |
153,261 |
9. &TV (No. 10 in Wk 28) |
141,008 |
124,072 |
10. Sony Pal (No. 9 in Wk 28) |
140,664 |
135,622 |
FTA Viewership
Dangal TV, Big Magic and various Doordarshan channels continued to rule the roost in Free platform among Hindi GECs in Rural+Urban. Dangal TV topped the charts on Free platform yet again, however, the channel saw a dip in its gross viewership to 589,299, from 592,617 recorded in Week 28. Following are the top 8 Hindi GECs on Free platform:
Channel |
Weekly Impressions (000s) sum |
Weekly Impressions (000s) sum |
|
Week 29 |
Week 28 |
1. Dangal TV |
589,299 |
592,617 |
2. Big Magic |
358,362 |
394,845 |
3. DD National |
47,640 |
44,911 |
4. DD Bharati |
5,165 |
3,364 |
5. DD Arunprabha |
3,836 |
2,962 |
6. DD Uttar Pradesh |
3,117 |
2,550 |
7. DD Rajasthan (No. 8 in Wk 28) |
2,089 |
1,845 |
8. DD Madhya Pradesh (No. 7 in Wk 28) |
1,381 |
2,371 |
Top 5 shows of Week 29 on Pay Platform
Zee TV’s shows continued to dominate the top 5 shows on Hindi GECs in Rural+Urban on Pay platform. This week ‘Kundali Bhagya’ held on to its numero uno spot with 15,347 (000) Impressions. The long-running ‘Kumkum Bhagya’ followed close behind in the second spot with 15,271 (000) Impressions. ‘Tujhse Hai Rabta’ made a re-entry in the list of top 5 shows in the third position with 10,920 (000) Impressions on Pay platform.
A tad below was Star Plus’ fiction show, ‘Yeh Rishta Kya Kehlata Hai’, which slipped a notch to the fourth spot with 10,505 (000) Impressions.
‘Taarak Mehta Ka Ooltah Chashma’, the longest running sitcom on Sony SAB, remained unchanged in the fifth spot with 9,099 (000) Impressions in Week 29.
Top 5 shows of Week 29 on Free Platform
Dangal TV’s shows dominated the Free platform with four shows in the Top 5 list in Week 29. Mythological show ‘Mahima Shanidav Ki’ is what people watched the most on Free platform, with the show recording viewership of 5,899 (000) Impressions. ‘Baba Aiso Var Dhundo’ followed with 5,063 (000) Impressions.
Another Dangal TV show, ‘Dwarkadheesh Bhagwaan Shree Krishna’, followed in the third spot with 4,064 (000) Impressions. ‘Rehna Hai Teri Palkon Ki Chhaon Mein’, another show from the channel, continued in the fifth spot with 3,719 (000) Impressions on Free platform.
Big Magic’s mythological show ‘Parmavtar Shree Krishna’, too, remained unchanged and was placed in the fourth spot on Free platform, recording 3,886 (000) Impressions in Week 29.
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