BARC Wk 30: No major upheavals as Star Plus, Dangal TV continue to lead

BARC India data for Week 30 (Saturday, July 20 to Friday, July 26) of 2019, doesn’t show much upheaval in Pay and Free platform viewership for Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals]. As is known, BARC India started reporting the viewership data for Pay channels and FTA channels separately from Week 27, bringing about a major change in the TV viewership ratings landscape. 

All Platforms 

As per data for Hindi GECs in Rural+Urban across platforms, Dangal TV continues to top the list and has seen a jump in its gross viewership to 864,480, from 779,327 recorded in Week 29. There was a swap in the positions of Sony SAB and Colors again this week, with the former climbing up a notch to be back at No. 4 and Colors slipping a notch to No. 5. On the other hand, &TV was back at No. 10, dislodging Sony Pal, which moved out of the list this week. The Hindi GECs in the top 10 list include: 

Pay Viewership 

Star Plus held on to its numero uno spot in Pay platforms in Week 30, witnessing further growth in its gross viewership to 748,584, from 681,404 recorded last week. 

This week, Sony SAB climbed up a notch to reclaim the third spot, even as Colors slid a notch back to the fourth spot. All the other channels in the top 10 list remained unchanged in their respective positions of Week 29, however, Colors, Star Bharat and Sony Pal saw degrowth in their gross viewership this week. Following is the top 10 list of Hindi GECs on Pay platforms: 

FTA Viewership 

No surprises here as Dangal TV, Big Magic and various Doordarshan channels continued to rule the roost in Free platforms among Hindi GECs in Rural+Urban. Dangal TV topped the charts on Free platform yet again, and this week saw an increase in its gross viewership to 664,725, compared to 589,299 recorded in Week 29. DD Bharati saw a huge jump in its gross viewership in Week 30 – from 3,364 in Week 29 to 9,996 this week. Following are the top 8 Hindi GECs on Free platform: 

Top 5 shows of Week 30 on Pay Platform 

Shows from the Zee TV and Star Plus stable featured among the Top 5 most watched shows on Pay platform in Rural+Urban. 

‘Kundali Bhagya’ continued to be the most watched show with 15,393 (000) Impressions. The long-running ‘Kumkum Bhagya’ followed close behind in the second spot with 13,141 (000) Impressions. ‘Tujhse Hai Rabta’, which made a re-entry in the list of top 5 shows in the third position in Week 29, slipped a notch to the fourth spot this week with 10,585 (000) Impressions on Pay platform. 

On the other hand, Star Plus’ fiction show, ‘Yeh Rishta Kya Kehlata Hai’, climbed up a notch to the third spot with 11,543 (000) Impressions. 

Dance reality show, ‘Nach Baliye 9’, aired on Star Plus, made an entry in the list for the first time in the fifth spot with 9,451 (000) Impressions. 

Top 5 shows of Week 30 on Free Platform 

This week, all the top 5 shows are from Dangal TV. Mythological show ‘Mahima Shanidav Ki’ continues to be the most watched show on Free platform, recording 6,402 (000) Impressions. 

‘Baba Aiso Var Dhundo’ follows with 5,594 (000) Impressions. Another mythological show from Dangal TV, ‘Dwarkadheesh Bhagwaan Shree Krishna’, continued in the third spot with 4,942 (000) Impressions. 

‘Bandini’ is the new entrant this week and has found a place in the fourth spot with 4,862 (000) Impressions. ‘Rehna Hai Teri Palkon Ki Chhaon Mein’ continued to be placed in the fifth spot with 4,790 (000) Impressions on Free platform.